New Delhi, June 8: CineNow, India's first institutional intellectual property vehicle focused on the film industry with a corpus of ₹1,350 crore, has announced the appointment of Abhay Sinha as a founding member of its Strategic Council. Sinha currently serves as President of the Indian Motion Picture Producers' Association (IMPPA), President of the Film Federation of India, and Vice President of the International Federation of Film Producers' Associations. He is widely regarded as one of the most senior and respected institutional voices in Indian cinema.
A Defining Moment for Indian Cinema
This announcement marks a pivotal step in CineNow's mission to transform how Indian film IP is financed, valued, protected, and monetised. Sinha's association signals a shift from informal dealmaking to institutional capital architecture within the industry.
Sinha's Vision for the Industry
Speaking on his new role, Abhay Sinha said: "Indian cinema has always been a powerhouse of creativity. What it now demands is a financial architecture that safeguards producers, respects intellectual property, and builds films as enduring assets. For too long, producers have operated within structures that limited their potential. CineNow represents a decisive rethinking of that framework, one that restores the producer to the centre of the value chain. The producer is, and must remain, the cornerstone of Indian cinema's future. Any serious financing model must empower and strengthen them. That is why I am pleased to join CineNow's Strategic Council at this pivotal moment, as we shape a new era for our industry."
CineNow's Institutional Approach
Rohit Dalmia, Director of CineNow, elaborated on the company's strategy: "CineNow is not here to simply fund films; we are building a capital architecture where Indian film IP can be financed, protected, valued, and monetised with institutional discipline. A modern Indian film is no longer just a theatrical release. It is a bundle of rights across digital, satellite, music, and international markets. Without structure, value gets discounted and producers lose leverage. CineNow changes that equation by shifting the conversation from one-off financing to slate-based portfolios, staged capital deployment, and value-timed exits. This is the disruption Indian cinema has been waiting for."
How CineNow Works
CineNow's proposition is straightforward: Indian film IP should not be treated as a one-off stake dependent on a single Friday opening, a single buyer, or a single release window. Instead, it should be structured, staged, and managed as a scalable asset class. The ₹1,350 crore vehicle offers institutional-grade governance mechanics, slate-level diversification, and capital that can be deployed at multiple stages of a film's development—from concept and script through production, release, and long-term library monetisation.
About CineNow
CineNow is a ₹1,350 crore India-focused intellectual property investment vehicle structured for the film industry. The vehicle is built on the premise that Indian film IP across theatrical, digital, satellite, music, and library rights can and should be managed as a serious, structured asset class. CineNow offers producers institutional capital architecture: slate-based diversification, staged deployment, governance discipline, and value-timed monetisation across a film's full lifecycle.
Disclaimer: The above press release is provided under an arrangement with PNN, and PTI takes no editorial responsibility for it. This content is sourced from a syndicated feed and is published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.
