The 2026 FIFA World Cup final is still weeks away, yet the halftime show conversation has already exploded across music and football circles. With Shakira, BTS, and Madonna confirmed for FIFA’s first-ever World Cup halftime spectacle at New York New Jersey Stadium, fans are now obsessing over one question: who else could walk onto that stage?
A fresh report from Canada Sports Betting, written by Gautham Marthandan, has added fuel to the frenzy by releasing early entertainment odds for songs, cameos, and possible closing moments. And yes, Justin Bieber’s name is right in the middle of the chaos.
Will Justin Bieber join BTS during FIFA World Cup 2026 halftime show?
According to the projections, Bieber currently sits among the leading surprise cameo possibilities for the July 19 event. While Burna Boy reportedly leads the cameo board due to his connection to “Dai Dai,” the official 2026 World Cup anthem, Bieber’s odds have sparked massive discussion online because of his global fan pull and long-standing ties to major live events.
The report also suggests Sabrina Carpenter and Chris Martin remain strong possibilities. Martin’s inclusion makes sense after his reported involvement with FIFA entertainment planning and previous Club World Cup appearances. Sabrina Carpenter, meanwhile, is heavily linked because of Madonna’s new collaboration “Bring Your Love.”
Still, Bieber’s rumored involvement carries a different kind of weight. Fans immediately began imagining a crossover performance with BTS, especially considering the global streaming power both acts command. Social media conversations intensified after the projections labeled Bieber as a “prediction-market favourite” among surprise guests.
Shakira, BTS and Madonna setlist predictions already dividing fans
The report places Shakira’s iconic World Cup anthem “Waka Waka” as the leading favorite from her catalog, while BTS’s “SWIM” currently tops the projections for the K-pop group’s performance lineup. Madonna’s strongest projected song is “Bring Your Love” featuring Sabrina Carpenter.
The report also included a statement from a Canada Sports Betting spokesperson, who explained why entertainment-style odds are becoming part of modern pop culture coverage:
“Entertainment odds have become a useful way to track the conversation around major cultural moments, from award shows and reality TV finales to global music events. For a World Cup halftime show, there are dozens of possible songs, cameos and closing moments fans can debate. Odds-style projections help turn that speculation into something easier to compare: what looks likely, what would be a surprise and where the biggest audience expectations are forming. That is what makes this type of market interesting from a news point of view. It is not about confirming the final setlist before the show happens — it is about showing how fan attention, artist momentum and online discussion are shaping the conversation ahead of one of the most-watched events in the world.”
With FIFA attempting a Super Bowl-style entertainment spectacle for the first time, the halftime show may become just as talked about as the final itself.
