Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Category : Search result: AI in Indian advertising
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Delhi HC slams Patanjali's 'dhokha' chyawanprash ads
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Madhuri Dixit Faces Backlash Over Toronto Meet & Greet Event
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
10 Street Foods That Define True Indian Cuisine
Discover the authentic flavours of India through these 10 incredible street foods that locals can't live without. From spicy chaat to sweet jalebi, explore the true culinary soul of the nation.
Man funds wedding selling suit ads, raises ₹8.86 lakh
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Salman Khan Legal Trouble Over Pan Masala Ad
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Coca-Cola Uses AI for Christmas Ad in Marketing Revolution
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Indian-Americans Reshaping US Politics From Left to Right
Indian-Americans are no longer political bystanders but influential players transforming both Democratic and Republican landscapes with growing financial and electoral power.
Google Gemini Gets Ads: Users See Sponsored Content
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google's AI Thanksgiving Ad Stuns with Tom the Turkey
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Delhi Metro responds to complaint about pan masala ads
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Google Revenue Tops $100 Billion for First Time
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Amazon Ads & ETBrandEquity Launch FunnelEdge Platform
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Samsung Smart Fridges Now Show Ads on Door Screens
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
Indian WWII Soldiers Who Refused to Join INA
Discover the forgotten story of Indian POWs in WWII who refused to join Subhas Chandra Bose's Indian National Army, choosing loyalty over rebellion in German camps.
First Meeting With Piyush Pandey: Kuch Khaas Tha
An intimate recollection of the first encounter with Piyush Pandey, revealing the early signs of brilliance that would transform Indian advertising forever.
ChatGPT Might Show Ads Based on Your Conversations
OpenAI is exploring an advertising model where ChatGPT could display personalized ads based on your chat history and interactions with the AI assistant.
Apple Maps to Add Subtle Ads for Billion Users
Apple is reportedly planning to integrate discreet advertising within its Maps application, potentially creating a massive new revenue stream while reaching over one billion users worldwide.
Ishitta Arun defends smiling at Piyush Pandey's funeral
Actress Ishitta Arun responds to online criticism for smiling at ad legend Piyush Pandey's funeral, defending her way of celebrating his joyful legacy.
Indian Ad Films Now Rival Hollywood Blockbusters
Discover how Indian brands like Noise and boAt are creating high-octane ad films that rival Hollywood action movies in production quality and storytelling.
BMRCL Ad Tenders: Transparency Demands Grow
Growing concerns over Bangalore Metro's opaque advertising tender process spark demands for reform. Experts reveal how transparency could boost revenue and public trust.
Ishitta Arun breaks silence on viral funeral video
Ishitta Arun addresses social media storm after video of her and mother Ila Arun smiling at advertising legend Piyush Pandey's funeral goes viral. Exclusive response.
Apple Maps to Feature Ads in Services Revenue Push
Apple is reportedly planning to integrate ads into its Maps application as part of its ambitious $100 billion services strategy, marking a significant expansion of its advertising ecosystem.
Ishitta Arun Hits Back at Trolls Mocking Father's Funeral
Bollywood actress Ishitta Arun breaks her silence on cruel social media comments about her father Piyush Pandey's funeral, addressing viral laughter controversy with powerful emotional response.
Govt hikes print media ad rates 26%, reforms TRP system
In a landmark move, the Indian government has approved a 26% increase in print media advertisement rates while introducing sweeping reforms to transform the television rating system and combat fraudulent TRP practices.
Govt to hike print ad rates by 26% in media reforms
Major media reforms underway as Indian government prepares significant rate revisions for print, radio, TV, and DTH sectors to support industry growth.
Twitter advertising boss exits Elon Musk's company
In a significant leadership change, Twitter's advertising boss who was previously seen as potential successor to former CEO Linda Yaccarino has departed Elon Musk's social media platform, raising questions about the company's advertising strategy.
Bachchans pay tribute to ad guru Piyush Pandey in Mumbai
In a moving show of respect, Bollywood legends Amitabh and Abhishek Bachchan attended the final rites of advertising icon Piyush Pandey in Mumbai, joining industry luminaries in bidding farewell to the creative genius.
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