Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Gayatri Asokan defends controversial Vedantham Kerala State Award as Dedi Damodaran condemns jury decision, creating major industry split over recognition criteria.
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
FIR registered against Union Minister Rajiv Ranjan Singh 'Lalan' and JD(U)'s Anant Singh for inflammatory election statements. NDA faces internal turmoil as Bihar police take action following Election Commission directives.
Erika Kirk delivers powerful rejection of Jimmy Kimmel's apology following controversial comments about Charlie Kirk's death. Read the explosive response that's shaking Hollywood.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Popular streamer Rakai faces massive backlash after controversial Halloween costume choice during live stream. Discover what really happened and why it's dividing the internet.
Shri Guru Dattatreya Bababudan Swamy Dargah clarifies viral video misinformation, confirming only vegetarian food served to devotees at Chikkamagaluru shrine.
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Joe Rogan faces massive media backlash after controversial comments on his podcast with Elon Musk. Discover what really happened and why social media exploded.
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Kannada activists protest as Maharashtra-born Dr. S.D. Shrishty receives prestigious state award, reigniting linguistic pride debate in Karnataka.
India's Supreme Court schedules November 25 hearing for urgent plea demanding removal of BJP's alleged communal video. Legal showdown escalates over controversial content.
Former Trump aide Kash Patel used FBI's luxury Gulfstream jet for personal travel to attend girlfriend's event, costing taxpayers thousands while agency claims no rules broken.
Former Bollywood actress Mamta Kulkarni faces massive backlash after controversial statement about underworld don Dawood Ibrahim during Uttar Pradesh event. Read about the controversy and her subsequent clarification.
Justin Bieber faces massive online backlash after controversial comments about lust, cheating, and relationships during a Twitch stream go viral, dividing fans and critics worldwide.
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
A shocking incident in Madhya Pradesh where a teacher allegedly made students perform Islamic prayers during yoga class, leading to suspension and police complaints.
Former Miss World Manushi Chhillar addresses viral leg shot controversy from Diljit Dosanjh's music video Kufaṛ with grace and clarity, setting the record straight.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Bollywood celebrities Manushi Chhillar and Diljit Dosanjh distance themselves from viral video featuring controversial legs shot. Get exclusive details on the controversy and their official statements.
Senior Congress leader Kamalakhya Dey Purkayastha faces intense backlash for performing Bangladesh's national anthem at a political gathering in Assam's Barak Valley, triggering outrage from BJP and raising questions about political messaging.
Popular streamer Valkyrae faces serious racism allegations after controversial comments about QTCinderella. Full breakdown of the gaming community drama that's gone viral.
Controversial BJP leader Raja Singh faces backlash after viral video shows him encouraging Hindu youth to kidnap Muslim girls, offering employment and security assurances in disturbing speech.
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
Uttar Pradesh BJP leader Dr. Amit Jani approaches I&B Ministry seeking immediate ban on upcoming film 'The Taj Story', alleging copyright infringement of his petition. Read the full controversy.