Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
JPMorgan Chase CEO Jamie Dimon acknowledges the AI market bubble while speaking at the Boston College Chief Executives Club. Discover his cautious stance on artificial intelligence investments and market realities.
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
As India faces water scarcity, cloud seeding emerges as a potential solution. Discover how this technology works, its success stories in Karnataka and Delhi, and the scientific debate surrounding artificial rainmaking.
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
As Delhi battles severe air pollution, cloud seeding emerges as a potential solution. But environmental experts raise serious questions about its staggering costs and long-term sustainability. Discover why artificial rain might not be the silver bullet De
Delhi edges closer to artificial rainfall as IIT-Kanpur conducts successful cloud seeding trial. Discover when Delhi could experience its first man-made showers to combat severe air pollution.
AAP's Saurabh Bharadwaj ridicules BJP government's artificial rain initiative for Delhi pollution, calling it a desperate political stunt amid severe air quality crisis.
Delhi launches groundbreaking cloud seeding operation to create artificial rainfall and combat severe air pollution. Learn how this scientific intervention could bring relief to the choking capital.
Delhi launches groundbreaking cloud seeding trial with first flights completed. Artificial rainfall expected soon to tackle severe air pollution crisis. Latest updates on India's innovative weather modification initiative.
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
An intimate recollection of the first encounter with Piyush Pandey, revealing the early signs of brilliance that would transform Indian advertising forever.
OpenAI is exploring an advertising model where ChatGPT could display personalized ads based on your chat history and interactions with the AI assistant.
Albania's groundbreaking AI minister Diella makes headlines as PM announces she's expecting 83 AI children, sparking worldwide discussions about artificial intelligence and governance.
Apple is reportedly planning to integrate discreet advertising within its Maps application, potentially creating a massive new revenue stream while reaching over one billion users worldwide.
Actress Ishitta Arun responds to online criticism for smiling at ad legend Piyush Pandey's funeral, defending her way of celebrating his joyful legacy.
Discover how Indian brands like Noise and boAt are creating high-octane ad films that rival Hollywood action movies in production quality and storytelling.
Growing concerns over Bangalore Metro's opaque advertising tender process spark demands for reform. Experts reveal how transparency could boost revenue and public trust.
Ishitta Arun addresses social media storm after video of her and mother Ila Arun smiling at advertising legend Piyush Pandey's funeral goes viral. Exclusive response.
Apple is reportedly planning to integrate ads into its Maps application as part of its ambitious $100 billion services strategy, marking a significant expansion of its advertising ecosystem.