Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Rajasthan CM Bhajan Lal Sharma announces Pravasi Rajasthani Samman for diaspora achievers. New department to strengthen global connections. First Pravasi Rajasthani Diwas on Dec 10.
Rohit Sharma appointed ICC brand ambassador for 2026 T20 World Cup while still playing ODIs. The India legend calls it a 'great privilege' and shares his thoughts on team India's chances.
Indian cricket captain Rohit Sharma appointed as ICC brand ambassador for 2026 T20 World Cup. Read about his new role and tournament details.
Bloom digital marketing agency wins Global Recognition Award 2024 for exceptional social media marketing services. Discover how they transform brands worldwide!
Delhi High Court rules in favor of ITC, protecting its iconic Gold Flake cigarette trademark from infringement by similar-looking brands. Learn about the landmark judgment.
Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.
Stephen Curry ends 12-year partnership with Under Armour. Missed Caitlin Clark signing and brand underinvestment led to split. Final Curry shoe launches February 2026.
IIT Delhi CEP introduces a 6-month Executive Certificate in Brand Management through live online sessions. Enhance marketing skills with industry experts. Apply by Nov 29, 2025.
Gen Z is embracing fake weddings as social events, and brands like Zepto are leveraging this trend for marketing. Discover how staged weddings are becoming the new marketing frontier in urban India.
Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.
Astral Bathware launches new brand film 'Engineered with Elegance' showcasing premium bathroom solutions. Discover how innovation meets aesthetics in bathroom design.
CG Foods introduces Wai Wai Dynamite Korean Kimchi, capitalizing on India's growing K-culture fascination. Discover how this FMCG giant is expanding beyond noodles.
HDFC Bank ends TCS's 3-year reign as India's most valuable brand. Top 10 brands now account for 47% of total ranking value. Zomato is the fastest-growing brand.
Cebu Pacific emerges as strongest ASEAN airline brand in Brand Finance report, achieving highest brand strength index score. Discover how they outperformed regional competitors.
India's top 75 brands face a sharp growth decline to 6% as consumer demand weakens. Experience economy brands like Taj and Zomato surge. Read the full Kantar BrandZ 2025 report analysis.
Rana Daggubati and Anirudh Ravichander's Loca Loka tequila, priced at Rs 5,000-7,000, blends Sanskrit and Spanish. Discover why it's launching globally first.
Zomato's brand value surges 69% to over $6 billion, ranking it 21st in India. Discover how it outpaced rivals and transformed into a lifestyle platform.
Indian cricket captain Harmanpreet Kaur's brand portfolio expected to triple following World Cup performance. Discover how her off-field engagements have skyrocketed since the tournament.
US rapper Eminem takes Australian beachwear brand Swim Shady to court, alleging trademark infringement of his iconic Slim Shady persona. Read the full details of the legal battle.
Stranger Things star Sadie Sink is officially entering the MCU with Spider-Man: Brand New Day in 2026, followed by a major role in Avengers: Secret Wars. Discover her potential superhero identity!
Neymar and his father acquire Pele's brand rights for $18 million through NR Sports. Deal signed November 19, marking Pele's 1,000th goal anniversary. Read more about this historic football legacy move.
Bollywood actor Tiger Shroff appointed as Maha Deva brand ambassador to promote football in Maharashtra. Initiative aims to inspire youth participation in sports.
Korean badminton star An Se-young's blistered feet photo sparks sponsorship rule changes, allowing athletes footwear freedom. Read how this modern Cinderella story unfolded.
Bengaluru-based Wakefit Innovations increases IPO size to ₹1,400 crore with ₹200 crore pre-IPO round. The home furnishings brand joins India's booming IPO market with plans to expand store count significantly.
Kai Trump earns $1.2M-$2M from sponsorships and NIL deals while maintaining amateur status. Learn how her brand value surpasses tournament winnings and her college strategy.
Discover how Yonna Jay built a $420,000 net worth by age 18. From her first TikTok in 2020 to millions of followers and brand deals with Fashion Nova.
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Kim Kardashian's shapewear brand Skims reaches $5 billion valuation after latest funding round, boosting her personal fortune to $1.9 billion. Discover how the brand is expanding globally.
Reliance Consumer Products makes strategic move as Campa becomes official energy drink partner for Ajith Kumar's racing team in 2024 season.