Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Category : Search result: digital advertising market
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Jharkhand's Digital Education: 33K Schools Get ICT Labs
Jharkhand achieves massive digital education transformation as over 33,000 government schools get equipped with state-of-the-art ICT labs, bridging the digital divide for millions of students.
Delhi HC slams Patanjali's 'dhokha' chyawanprash ads
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Madhuri Dixit Faces Backlash Over Toronto Meet & Greet Event
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
Bharat DMF Digital Icon Awards 2025: India's Digital Excellence
India's most prestigious digital excellence awards return in 2025, honoring innovators, brands, and creators shaping the nation's digital future. Discover the categories, nomination process, and celebration details.
Man funds wedding selling suit ads, raises ₹8.86 lakh
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Salman Khan Legal Trouble Over Pan Masala Ad
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Adani Partners with Autodesk for Digital Transformation
In a major digital push, Adani Group partners with global software leader Autodesk to revolutionize infrastructure planning and construction across its diverse business portfolio.
Coca-Cola Uses AI for Christmas Ad in Marketing Revolution
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
India's Digital Revolution: UPI Global Expansion & Tech Updates
India's digital transformation reaches new heights as UPI expands internationally, digital public infrastructure evolves, and tech innovations reshape governance and economy. Exclusive insights on India's digital leap.
UPI QR Codes Double to 67.8 Crore in 18 Months
India's digital payment landscape transforms as UPI QR codes explode to 67.8 crore, marking unprecedented growth in financial technology adoption across the nation.
Google Gemini Gets Ads: Users See Sponsored Content
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google's AI Thanksgiving Ad Stuns with Tom the Turkey
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Delhi Metro responds to complaint about pan masala ads
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Aadhaar 2032: AI & Blockchain Tech Overhaul
India's Aadhaar system is set for a massive technological transformation by 2032, incorporating cutting-edge AI, blockchain, and advanced security features to create a more secure and versatile digital identity ecosystem.
India's Digital Transformation: UPI Global, Digital Rupee Advances
India's digital revolution accelerates with UPI's international expansion, Digital Rupee pilot progress, and practical AI applications transforming daily life. Discover how technology is reshaping the nation.
Google Revenue Tops $100 Billion for First Time
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
India's Digital Revolution: UPI & Aadhaar Reshaping Future
Explore how India's digital infrastructure, including UPI and Aadhaar, is driving financial inclusion, transforming governance, and positioning the country as a global tech leader.
Meghalaya: Northeast's Emerging Digital Hub
Meghalaya is transforming into Northeast India's premier digital hub with groundbreaking initiatives in IT infrastructure, skill development, and startup ecosystem under CM Conrad Sangma's leadership.
Amazon Ads & ETBrandEquity Launch FunnelEdge Platform
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Samsung Smart Fridges Now Show Ads on Door Screens
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
India-EU Digital Partnership Counters China Tech
Explore how India and the EU are forging a groundbreaking digital partnership to create alternative technology ecosystems and reduce dependency on Chinese infrastructure.
India's Digital Revolution: UPI, Aadhaar & ONDC Reshaping Nation
Explore how India's digital infrastructure - UPI payments, Aadhaar identity, and ONDC network - is transforming governance, economy, and citizen services in this comprehensive analysis.
First Meeting With Piyush Pandey: Kuch Khaas Tha
An intimate recollection of the first encounter with Piyush Pandey, revealing the early signs of brilliance that would transform Indian advertising forever.
ChatGPT Might Show Ads Based on Your Conversations
OpenAI is exploring an advertising model where ChatGPT could display personalized ads based on your chat history and interactions with the AI assistant.
Apple Maps to Add Subtle Ads for Billion Users
Apple is reportedly planning to integrate discreet advertising within its Maps application, potentially creating a massive new revenue stream while reaching over one billion users worldwide.
Meyer Vitabiotics Digital Partnership with Fresh Box Media
Leading UK healthcare giant Meyer Vitabiotics partners with digital marketing powerhouse Fresh Box Media in strategic move to amplify online presence and consumer engagement across India.
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