2025: Indian Brides Redefine 'Perfect Bride' Concept
In 2025, Indian brides are prioritizing self-choice over tradition, reshaping weddings and societal norms. Discover how this shift is changing the matrimonial landscape.
Category : Search result: digital advertising trends
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Pantone Colour 2026: Cloud Dancer Revealed
Pantone announces Cloud Dancer as the 2026 Colour of the Year. Discover its meaning, psychological impact, and how this soft hue will influence fashion, design, and lifestyle trends globally.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
Pantone's 2026 Colour: Surprise White 'Cloud Dancer'
Pantone's 2026 Colour of the Year, Cloud Dancer, is a serene white, defying predictions. Indian experts decode its meaning for fashion, design, and our search for calm. Explore the trends.
India's 2025 Search Trends: IPL #1, Gemini #2, AI Dominates
Google reveals India's 2025 search trends: IPL 2025 tops overall, Google Gemini at #2, and a surge in AI & women's sports searches. Explore the full A-Z of what India searched for.
11 Dating Trends That Will Dominate 2026
Astro numerologist Sidhharrth S Kumaar forecasts 11 key dating trends for 2026, including Shadow-Matching and Foundation-First Dating. Discover the new era of relationships.
Tinder 2025 Report Predicts Key Dating Trends for 2026
Tinder's Year in Swipe 2025 reveals singles are ditching mixed signals for 'clear-coding' and emotional honesty. AI, friend groups, and shared values are now central to modern romance in India and globally.
India's Digital Economy Grows at Twice GDP Pace: Report
India's digital economy is expanding at 2.6 times its GDP, driving Asia-Pacific's transformation. Discover the key drivers and future projections shaping this rapid growth.
Google Nano Banana Pro Used for Real-Time Weather Art
Google's AI image model, Nano Banana Pro, is being used to create stunning real-time weather visuals for cities. Discover the top prompts driving this social media trend and how to try it yourself.
Digital Communication Shift: Words Replaced by Emojis
Explore how emojis, GIFs, and AI suggestions are replacing written words in digital communication, changing how we connect and express ourselves in India's evolving social landscape.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Wabi Sabi Audio Trend Goes Viral in Early 2025
Discover why the Wabi Sabi audio trend is taking over Instagram and TikTok in 2025, celebrating real emotions and imperfect relationships in digital culture.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
Beige Flag: New Dating Trend Goes Viral on TikTok
Discover how the 'beige flag' dating phenomenon is changing relationship dynamics. Learn what these neutral quirks mean for modern love and why Gen Z is embracing them.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Winter 2023 Colour Trends: Luxe Style Guide
Discover 5 sophisticated winter colour trends that bring old-money aesthetics without breaking the bank. From Bordeaux to chocolate brown, upgrade your winter wardrobe.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Frills & Fringes: Fashion's Dramatic New Trend
Discover how frills, fringes, and theatrical elements are dominating runway shows from Prada to Maison Margiela. Explore the top trends redefining luxury fashion this season.
India's Unapologetic Digital Generation
Meet the new generation of Indians who are reshaping digital culture through TikTok, memes, and authentic self-expression without seeking validation from older generations.
Gen Z Job Hopping: Career Lessons They Need
Discover why Gen Z professionals are switching jobs at record rates and learn the crucial skills they're missing for long-term career success in today's competitive market.
Bharat DMF Digital Icon Awards 2025: India's Digital Excellence
India's most prestigious digital excellence awards return in 2025, honoring innovators, brands, and creators shaping the nation's digital future. Discover the categories, nomination process, and celebration details.
Coca-Cola Uses AI for Christmas Ad in Marketing Revolution
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
India's Digital Revolution: UPI Global Expansion & Tech Updates
India's digital transformation reaches new heights as UPI expands internationally, digital public infrastructure evolves, and tech innovations reshape governance and economy. Exclusive insights on India's digital leap.
India's Alcohol Shift: Beer Down, Premium Spirits Up
India's drinking preferences are undergoing a dramatic transformation as beer consumption declines while premium liquor experiences unprecedented growth. Discover how tax policies and changing consumer tastes are reshaping the alcohol industry.
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