AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Category : Search result: innovative advertising
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
LIT Pro Foco Honored with Rajasthan Radiance Award 2025
LIT Pro Foco receives prestigious Rajasthan Radiance Award 2025 for outstanding innovation and business excellence. Discover their remarkable journey to success!
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Chef Shruti's Fresh Take on Japanese Cuisine
Discover how Chef Shruti Jha is revolutionizing Japanese food in India with her innovative approach and unique flavor combinations. Explore her culinary journey today!
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Jalandhar KV No. 2 Hosts Innovative Twin School Program
Kendriya Vidyalaya No. 2 in Jalandhar Cantt organizes groundbreaking twin school program fostering teamwork and creative learning among students through interactive activities.
Delhi HC slams Patanjali's 'dhokha' chyawanprash ads
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Madhuri Dixit Faces Backlash Over Toronto Meet & Greet Event
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
Man funds wedding selling suit ads, raises ₹8.86 lakh
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Salman Khan Legal Trouble Over Pan Masala Ad
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Coca-Cola Uses AI for Christmas Ad in Marketing Revolution
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Google Gemini Gets Ads: Users See Sponsored Content
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google's AI Thanksgiving Ad Stuns with Tom the Turkey
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Delhi Metro responds to complaint about pan masala ads
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Hindi Course B Workshop Enhances Teacher Training
A comprehensive workshop on Hindi Course B was conducted for educators, focusing on innovative teaching methodologies and curriculum implementation techniques.
5 Fusion Idli Recipes Revolutionizing South Indian Breakfast
Discover innovative South Indian fusion idli recipes that blend traditional flavors with global ingredients, creating exciting new breakfast options that are easy to make and incredibly delicious.
Google Revenue Tops $100 Billion for First Time
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Tripura's Floating Classrooms Revolutionize Remote Education
Discover how Tripura's innovative boat rally is transforming education by bringing floating classrooms to remote, waterlocked communities, promoting literacy through creative solutions.
Samsung Galaxy Z Trifold Leaks: Triple-Fold Phone Revealed
Exclusive first look at Samsung's groundbreaking triple-folding smartphone that could redefine mobile technology. Get all the details about the innovative design and potential features.
Suryakumar's SWAT Flick Stuns Hazlewood in IND vs AUS T20
Indian captain Suryakumar Yadav's revolutionary batting technique leaves Josh Hazlewood bewildered as Team India dominates Australia in thrilling series opener. Analysis of the shot that's redefining T20 cricket.
Amazon Ads & ETBrandEquity Launch FunnelEdge Platform
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Drunk Driver Must Distribute 1000 Safety Flyers in Pune
A Pune court delivers unique judgment requiring drunk driver to educate others about road safety, sparking discussions about innovative sentencing approaches.
Samsung Smart Fridges Now Show Ads on Door Screens
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
Tejaswi Butta Wins Young Innovative Women Edupreneur 2025
Meridian Group's Ms. Tejaswi Butta receives prestigious Young Innovative Women Edupreneur of the Year 2025 award, recognizing her transformative impact on Indian education through visionary leadership.
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