Category : Search result: brand sponsorship


OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

American Gambits Secure Fyers as Title Sponsor

Global Chess League's American Gambits announce groundbreaking title sponsorship with Fyers, marking a significant milestone in chess commercialization and international sports partnerships.

IndiGo vs Mahindra: '6E' Trademark Battle in Court

IndiGo Airlines and Mahindra & Mahindra clash in Delhi High Court over '6E' trademark rights. Discover how this corporate battle could reshape brand protection in India's competitive market.

Trump's Green Card Crackdown: H-1B Visa Impact

Former President Donald Trump proposes sweeping immigration reforms that could make green card acquisition tougher for H-1B visa holders and limit LPRs' ability to sponsor parents. Learn how this could impact Indian professionals in the US.

Prada's ₹38K Safety Pin Sparks Fashion Fury

Italian luxury giant Prada faces massive social media backlash after launching a $450 safety pin accessory. Netizens call it 'daylight robbery' following recent outrage over ₹1.2 lakh Kolhapuri sandals.

Virat Kohli at 37: ₹1,050 Crore Empire & Family Life

As Virat Kohli celebrates his 37th birthday, discover the incredible journey of India's cricket icon - from his massive net worth and brand empire to his beautiful family with Anushka Sharma and career achievements.

Delhi Court Bans UP Restaurant from Using Karim's Name

A Delhi district court has issued a restraining order against an Uttar Pradesh restaurant, preventing it from using the iconic 'Karim's' name in a significant trademark protection case for the legendary Delhi eatery.

Ranveer Singh's Protein Brand Eyes ₹500 Cr Revenue

Bollywood superstar Ranveer Singh reveals how his family became taste-testers for his new protein brand, the unique basketball court pitch, and ambitious ₹500 crore revenue target. Discover the fascinating journey behind this wellness venture.

Shah Rukh Khan: Bollywood Star to Brand King

Discover the marketing genius behind Shah Rukh Khan's unparalleled success as a brand ambassador and how he translates his cinematic stardom into commercial gold.

Kiran Khanna Launches Kiikha Fashion Brand

Entrepreneur Kiran Khanna unveils Kiikha by Style Junkiie, a revolutionary fashion brand launched through Vheer's musical anthem 'Jugni'. Discover how fashion and music merge in this innovative launch strategy.

Groww IPO Funds: Tech, Brand & NBFC Expansion Plan

Exclusive insights from Groww CFO Ishan Bansal on how the fintech giant plans to deploy IPO proceeds across technology enhancement, brand amplification, and NBFC business expansion in competitive Indian market.

Groom's 26-brand sponsored wedding tuxedo goes viral

A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.

Florida bans H-1B visa use in state universities

Florida Governor Ron DeSantis signs executive order prohibiting state universities from using federal funds for H-1B visa sponsorship, impacting thousands of Indian students and academics seeking opportunities in US higher education.

Bro Code Legal Battle: Producer Alleges Retaliation

Tamil film producer Ravi Mohan makes shocking claims that the legal case against his movie 'Bro Code' is retaliatory action for refusing to endorse a beverage brand. Exclusive details inside.

Lenskart IPO: GMP Soars Ahead of Issue Opening

Lenskart's highly anticipated IPO sees grey market premium skyrocketing ahead of issue opening. Get complete details on dates, price band, review, and what investors need to know.

New Smartphone Brand Enters India in November

An undisclosed smartphone manufacturer is preparing to enter India's competitive mobile market this November, teasing an ultra-slim design that promises to challenge established players.

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