Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.
An intimate recollection of the first encounter with Piyush Pandey, revealing the early signs of brilliance that would transform Indian advertising forever.
OpenAI is exploring an advertising model where ChatGPT could display personalized ads based on your chat history and interactions with the AI assistant.
Apple is reportedly planning to integrate discreet advertising within its Maps application, potentially creating a massive new revenue stream while reaching over one billion users worldwide.
Actress Ishitta Arun responds to online criticism for smiling at ad legend Piyush Pandey's funeral, defending her way of celebrating his joyful legacy.
Discover how Indian brands like Noise and boAt are creating high-octane ad films that rival Hollywood action movies in production quality and storytelling.
Growing concerns over Bangalore Metro's opaque advertising tender process spark demands for reform. Experts reveal how transparency could boost revenue and public trust.
Ishitta Arun addresses social media storm after video of her and mother Ila Arun smiling at advertising legend Piyush Pandey's funeral goes viral. Exclusive response.
Apple is reportedly planning to integrate ads into its Maps application as part of its ambitious $100 billion services strategy, marking a significant expansion of its advertising ecosystem.
Bollywood actress Ishitta Arun breaks her silence on cruel social media comments about her father Piyush Pandey's funeral, addressing viral laughter controversy with powerful emotional response.
In a landmark move, the Indian government has approved a 26% increase in print media advertisement rates while introducing sweeping reforms to transform the television rating system and combat fraudulent TRP practices.
Major media reforms underway as Indian government prepares significant rate revisions for print, radio, TV, and DTH sectors to support industry growth.
In a significant leadership change, Twitter's advertising boss who was previously seen as potential successor to former CEO Linda Yaccarino has departed Elon Musk's social media platform, raising questions about the company's advertising strategy.
In a moving show of respect, Bollywood legends Amitabh and Abhishek Bachchan attended the final rites of advertising icon Piyush Pandey in Mumbai, joining industry luminaries in bidding farewell to the creative genius.
The advertising world mourns the loss of Piyush Pandey, the creative genius who transformed Amul's marketing and became a household name in Indian advertising history.
Amul pays emotional tribute to advertising icon Piyush Pandey with special creative featuring their iconic moppet, celebrating his legendary career and unforgettable campaigns.