Discover why Return on Intelligence (ROI) is replacing traditional metrics as the key growth currency for Chief Marketing Officers in India's data-driven economy. Learn how to leverage AI and data.
Netflix's staggered release for Stranger Things S5 kept India hooked for 2 months, driving 152M Instagram views. Swiggy Instamart leveraged gesture tech for sales, revealing a merch gap. Explore the data.
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
SOG arrests two men in Surat for allegedly extorting Rs 1.80 lakh from fair price shop owners by threatening social media defamation over false black marketing claims. Details inside.
Godrej Vikhroli Cucinas reimagines 'Jingle Bells' with a fresh, Indian holiday jam. Discover how this campaign blends tradition with modern marketing to connect with consumers.
Meyer Vitabiotics' Wellman brand collaborates with influencer 120 Bahadur to promote men's wellness. The partnership aims to reach a wider audience with engaging content.
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
Bihar agriculture department launches intensive drive to check fertiliser stock mismatches at retail outlets, ensuring availability for farmers in the rabi season. 31 FIRs lodged, 83 licenses cancelled.
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
Disney's first Chief Brand Officer, Asad Ayaz, leads a holiday campaign to restore the company's image after political controversies. Learn about his rise and strategy.
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Mamaearth co-founder Varun Alagh argues digital fatigue is pushing brands back to the physical world. Discover why offline experiences are the new marketing frontier.
Bristol Myers Squibb and Accenture launch Mosaic, a generative AI hub in Mumbai. It aims to personalize medical content for doctors and patients, backed by a $130M AI investment. Read more.
In 2013, a J.C. Penney tea kettle billboard in California sparked an online frenzy as users saw Hitler's likeness. The controversy led to sold-out products and viral debates. Discover the full story.
MoEngage raises $180M more in Series F, total hits $280M. Funds to boost AI suite Merlin, expand in North America, Europe, and eye acquisitions. Read more.
TotalEnergies Marketing India partners with Energy Core Lanka to introduce premium lubricants in Sri Lanka, marking a strategic expansion in South Asia's automotive and industrial sectors.