Jalandhar MC Loses Rs 1.5 Crore Arbitration Case to Advertiser
Jalandhar Municipal Corporation faces a major financial setback as an arbitration court orders it to pay Rs 1.5 crore to an advertising firm for a cancelled contract. Details inside.
Category : Search result: advertising measurement suite
Ancient Chola Land Measurement Scale Found in Tamil Nadu Temple
Archaeologists uncover a 14-foot stone land measuring rod from the Kongu Chola period at Kariyapiran Kovil, offering first evidence of their measurement systems. Read the full story.
OpenAI Considers Ads in ChatGPT Responses: Report
OpenAI is reportedly exploring ad integration in ChatGPT, potentially tapping into user conversations as an 'advertising goldmine'. Could this challenge Google and Meta? Read more.
Cruise Cabin Types: Not All Rooms Have Ocean Views
Planning a cruise? Don't assume your cabin will have a sea view. Learn about interior, oceanview, balcony & suite cabins to make an informed choice and avoid disappointment.
India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
India's Digital Ad Market Grows 149% in 2025
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Jain University CMS Transforms Branding & Advertising Education
Jain University's Centre for Media Studies launches a new-age branding program, blending storytelling with strategy to create future-ready professionals. Discover how they're reshaping advertising education.
Meta made $3B from ad fraud: Reuters probe
A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.
LG's Wireless Dolby Atmos Sound System for 2026
LG and Dolby unveil the wireless LG Sound Suite with FlexConnect, supporting 27 speaker setups for immersive, hassle-free home audio. Coming in 2026.
Meta's $3B China Ad Revenue Tied to Scams: Report
Internal Meta documents show billions in revenue from Chinese scam ads on Facebook & Instagram. The company knew but scaled back enforcement. Read the full investigation.
Gurgaon liquor shops accused of major excise violations
Multiple Gurgaon liquor shops under probe for smuggling now face complaints for serious excise policy breaches, including illegal advertising and selling below MRP. Lawyer demands sealing and license suspension.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
West Bengal Police Constable 2025 Answer Key Released
WBPRB has published the provisional answer key for the Constable 2025 exam. Download it now, calculate your tentative score, and prepare for the next physical rounds. Check steps to raise objections.
Maharashtra Sets Up 7 Vigilance Squads for Revenue Dept
Maharashtra govt forms 7 divisional vigilance squads to probe complaints against revenue officials, aiming for faster, more accountable investigations. Learn about the new framework.
Maharashtra Sets Up 7 Vigilance Squads for Revenue Dept
Maharashtra govt forms 7 divisional vigilance squads to probe complaints against revenue officials. Aim: boost public trust & accountability. Details inside.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Tata Comm buys 51% stake in AI firm Commotion for ₹227 cr
Tata Communications acquires a controlling stake in AI-native SaaS platform Commotion to boost its Customer Interaction Suite with advanced AI capabilities. Read more about the strategic move.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
How Delhi's Air Quality Monitors Work & Challenges
Explore how Delhi's 40 air quality monitoring stations function, why readings can be inaccurate, and what Supreme Court is demanding for better pollution data.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
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