Category : Search result: athletic footwear


Crocs Conquer China: Gen Z's Favorite Footwear

Discover how Crocs transformed from practical footwear to cultural phenomenon in China, capturing the hearts of Gen Z through smart collaborations and digital marketing strategies.

Nike's Converse Sales Plunge as Adidas Sambas Dominate

The iconic Chuck Taylor All-Stars face declining sales as consumer preferences shift toward comfort-focused footwear from Adidas, Skechers, and Reebok. Discover the changing dynamics of India's sneaker market.

UC's $2.4B Bet on Big Ten Conference Shakes College Sports

The University of California system is considering a massive $2.4 billion investment to join the prestigious Big Ten athletic conference, a move that could reshape college sports and academic partnerships across the US.

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