Category : Search result: content sponsorship


OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

American Gambits Secure Fyers as Title Sponsor

Global Chess League's American Gambits announce groundbreaking title sponsorship with Fyers, marking a significant milestone in chess commercialization and international sports partnerships.

Trump's Green Card Crackdown: H-1B Visa Impact

Former President Donald Trump proposes sweeping immigration reforms that could make green card acquisition tougher for H-1B visa holders and limit LPRs' ability to sponsor parents. Learn how this could impact Indian professionals in the US.

AI Mahabharat: Revolutionizing Indian Content Creation

Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.

India's Shrinking Attention Spans: Digital Impact

Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.

YouTube AI Upscales Videos to 4K Automatically

YouTube introduces revolutionary AI-powered 4K upscaling that automatically enhances video quality, making your content look sharper and more professional without any extra effort from creators.

AI's Deception Crisis: Spotting Digital Lies

As AI-generated content floods our digital spaces, distinguishing truth from falsehood becomes increasingly challenging. Explore the sophisticated ways artificial intelligence creates convincing misinformation and learn practical strategies to protect you

EC Scrutinizes AI Content in Jharkhand Bypoll

Election Commission intensifies scrutiny on AI-generated campaign materials as Ghatshila bypoll campaigning gains momentum. Authorities deploy advanced monitoring to ensure electoral integrity.

Groom's 26-brand sponsored wedding tuxedo goes viral

A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.

AI Hacks: Turn Boring Content into Art in 10 Min

Discover revolutionary AI techniques that can transform boring content into engaging, artistic pieces in under 10 minutes. Learn practical tips for content creators, marketers, and writers.

Musk's Grokipedia Faces Right-Wing Bias Claims

Elon Musk's alternative to Wikipedia, Grokipedia, faces mounting criticism over alleged right-wing slant and content manipulation concerns. Is this the neutral platform Musk promised?

Florida bans H-1B visa use in state universities

Florida Governor Ron DeSantis signs executive order prohibiting state universities from using federal funds for H-1B visa sponsorship, impacting thousands of Indian students and academics seeking opportunities in US higher education.

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