Category : Search result: digital advertising India


Offshore Betting Ads Surge in India: 70% Complaint Rise

India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Salman Khan Legal Trouble Over Pan Masala Ad

Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.

Coca-Cola Uses AI for Christmas Ad in Marketing Revolution

Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.

UPI Hits Record ₹272.8L Cr in October

India's UPI ecosystem achieves unprecedented growth with record-breaking ₹272.8 lakh crore transaction value in October 2024, marking a massive 56% year-on-year surge as digital payments become mainstream.

India Building Quantum Network to Secure Digital Economy

India is building a groundbreaking quantum technology network to safeguard its digital infrastructure and economic future against cyber threats. Learn how this strategic initiative will protect everything from banking to defense.

India's Quantum Network to Secure Digital Economy

India is developing a quantum technology-driven national network to safeguard digital assets and secure the economy against future cyber attacks. DST Secretary reveals ambitious plans for quantum-safe communications infrastructure.

India's Crypto Crossroads: RBI vs Stablecoins

Exclusive analysis of RBI's firm stance against stablecoins and how India's CBDC revolution could reshape the digital currency landscape. Discover the regulatory battle shaping India's financial future.

Google's AI Thanksgiving Ad Stuns with Tom the Turkey

Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.

Delhi Metro responds to complaint about pan masala ads

A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.

Aadhaar 2032: AI & Blockchain Tech Overhaul

India's Aadhaar system is set for a massive technological transformation by 2032, incorporating cutting-edge AI, blockchain, and advanced security features to create a more secure and versatile digital identity ecosystem.

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