India's D2C brands redefine competitive advantage
Digital marketing, product differentiation, and online distribution are enabling Indian D2C startups to challenge FMCG giants. Discover how the rules of the game have changed.
Category : Search result: fake digital marketing
WhizCo Tops 2026 Influencer Marketing Agency Ranking
WhizCo has been recognized as India's premier influencer marketing agency for 2026. Discover how they drive brand success through innovative digital campaigns.
Swiggy's viral 'human coop' marketing stunt in Mumbai mall
Swiggy's New Year's Eve marketing stunt featured a man in a cage in a Mumbai mall, promoting its new 'Scenes' app. The experiential campaign garnered 3.4M views, highlighting a shift towards live event discovery.
Return on Intelligence: The New Growth Metric for CMOs
Discover why Return on Intelligence (ROI) is replacing traditional metrics as the key growth currency for Chief Marketing Officers in India's data-driven economy. Learn how to leverage AI and data.
11,000 Fake Notes Worth Rs 34 Lakh Found in Delhi Banks
Delhi Police registers cases after 18 banks report nearly 11,000 counterfeit notes worth Rs 34 lakh. Investigation reveals sophisticated mixing with real currency. Read the full report.
Delhi Police probes fake news on teachers, stray dogs
Delhi Police's cyber cell investigates a complaint about fake news claiming teachers must count stray dogs. The education department calls it fabricated and baseless. Read the full story.
Stranger Things Finale Fuels 152M Views, Swiggy's Tech Win
Netflix's staggered release for Stranger Things S5 kept India hooked for 2 months, driving 152M Instagram views. Swiggy Instamart leveraged gesture tech for sales, revealing a merch gap. Explore the data.
Ad budgets move from TV to digital as youth habits change
Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.
Karnataka II PU Students Get Digital Exam Option
Karnataka's Pre-University Board expands digital exam facility to II PU students from 2024-25, offering a choice between pen-paper and online tests. Learn about the new initiative.
Admissions Open for PG Diploma in Advertising, Chennai
Advertising Club Madras invites applications for its Postgraduate Diploma in Advertising (PGDA). Learn strategy, media, digital marketing & more. Contact 8248717152.
MrBeast Wants to Make a Super Bowl Commercial for a Brand
YouTube star MrBeast publicly asks brands to let him create their Super Bowl ad, pitching his "amazing" idea. This bold move could reshape creator-led advertising. Read more.
Blue Light Glasses: Marketing Scam, Say Eye Doctors
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
Digital Nomad Visas: The Global Race for Remote Talent
Explore why nations like Bulgaria, Spain & Japan are launching digital nomad visas to attract remote professionals. Learn how this trend benefits economies and what it means for India's 1.9 million digital nomads.
Fake UK travel promise turns into currency scam at Chandigarh airport
A Kaithal youth was cheated at Chandigarh airport with fake US dollars and a forged airline ticket in a bogus UK travel scheme. Police have lodged an FIR. Read the full details.
Two Karnataka men lose over Rs 1 cr in online investment scams
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Udupi: Man cheated of Rs 15.95 lakh in online scam
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
Jaipur Fake Ghee Racket Kingpin Arrested in Haryana
Jaipur police arrest the alleged mastermind of a fake ghee racket, seizing 7500 litres of spurious product. The unit produced 2000 litres daily, sold under forged Amul and Saras labels. Read the full investigation details.
Advertout Ventures Shines at IDMA and MADDYS Awards
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
Marketers Keep Human Edge in AI World at Quoraverse 2025
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
Lucknow Police Bust Interstate Fake Degree Syndicate
Lucknow police uncover a major fake degree racket, arresting 3 including a PhD holder. Over 900 forged documents seized. Learn how the scam operated and its implications.
Delhi Police Bust Fake Premium Phone Racket in Karol Bagh
Delhi Police uncovers a major counterfeit smartphone operation in Karol Bagh, arresting four and seizing 512 fake premium phones assembled with Chinese parts. Read the full investigation details.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
HoABL Sells Land on Zepto, Shifts Marketing Online
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
Book Review: The Great Indian Brain Rot by Anurag Minus Verma
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI Transforms Marketing Concepts
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
UGC adds Delhi institute to fake universities list
UGC warns students against National Institute of Management Solution, Delhi, declaring its degrees invalid for higher education and govt jobs. Check the full state-wise list of fake universities.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
AI Search Marketing: SEO's Future or a $171B New Game?
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Page 1 of 4