IIM Calcutta Launches CRO Programme for Leaders
IIM Calcutta introduces a 10-month Chief Revenue Officer Programme to equip senior executives with skills to break departmental silos and drive integrated revenue growth in Indian enterprises.
Category : Search result: influencer advertising revenue
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Anunay Sood Death: Las Vegas Police Reveal Details
Las Vegas police release key details about Indian travel influencer Anunay Sood's tragic death at 32. Investigation suggests possible drug overdose from contaminated substance.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
TN Revenue Employees Boycott SIR Work Over Pay Issues
Tamil Nadu Revenue Employees Association begins indefinite boycott of Special Integrated Revenue work protesting salary discrepancies. Thousands of employees join protest demanding fair compensation.
TN Revenue Employees Boycott SIR Work Over Pay
Tamil Nadu revenue employees begin indefinite boycott of SIR work demanding pay parity. Association protests disparity in special duty allowance affecting 15,000 staff members.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Fitness Influencer Diana Areas Dies at 39 After Fall
Brazilian Instagram influencer Diana Areas tragically passed away at 39 after falling from her apartment building. The bodybuilding expert had over 200,000 followers.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Haryana Inaugurates Advanced IT Cell for Revenue Services
Haryana CM Nayab Singh Saini inaugurates cutting-edge IT cell to transform revenue services with digital innovation. Discover how this initiative will benefit citizens.
Delhi HC slams Patanjali's 'dhokha' chyawanprash ads
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Human Barbie Influencer Dies Mysteriously at 31
Shock and mystery surround the untimely death of Brazilian 'Human Barbie' influencer Barbara Jankavski at 31. Police are investigating the circumstances while fans worldwide mourn the loss.
Travel Influencer Anunay Sood Dies at 32
The digital creator community mourns as popular travel influencer Anunay Sood dies unexpectedly at age 32, leaving family and followers in shock.
Travel Influencer Anunay Sood Dies at 32 - Family Confirms
The travel community mourns as renowned Indian travel influencer Anunay Sood dies unexpectedly at 32. Family confirms the tragic news through emotional social media post.
Madhuri Dixit Faces Backlash Over Toronto Meet & Greet Event
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
Travel Influencer Anunay Sood Dies at 32: Net Worth & Family
The sudden demise of 32-year-old travel influencer Anunay Sood has left the digital world in shock. Discover his inspiring journey, family background, and remarkable net worth.
Travel Influencer Anunay Sood Dies at 32
The travel and automotive community mourns as popular influencer Anunay Sood passes away unexpectedly at 32. His last social media post showed him surrounded by luxury cars with caption 'Weekend surrounded by legends and dream machines.'
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