Category : Search result: outdoor advertising India


Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Surrogate Ad Rules Stuck in Legal Grey Zone

India's guidelines to curb surrogate ads for alcohol & tobacco face indefinite delay due to legal hurdles under Consumer Protection Act. Industry seeks clarity as health experts warn of risks.

Oilers Stars Share Christmas Eve ODR Skate in Edmonton

Edmonton Oilers stars Connor McDavid, Leon Draisaitl, and Mattias Ekholm celebrated Christmas Eve with a charming outdoor hockey skate. Get an inside look at this unfiltered moment away from the NHL spotlight.

Pollution Policy Fails Disabled Citizens in India

Disabled individuals face severe health risks as pollution policies overlook their essential need for outdoor mobility. Medical visits and errands can't wait, forcing exposure to toxic air. Read more on this critical oversight.

Dubai unveils first integrated recreational vehicle route

Dubai Municipality launches the region's first integrated RV route, linking mountains, beaches, and deserts. This new network promises adventure tourism, investment opportunities, and sustainable travel. Explore Dubai's outdoors like never before!

India's Digital Ad Market Grows 149% in 2025

India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.

AI Threatens 30% of Bengaluru Ad Industry Jobs

The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.

Mumbai: Sunny 30.6°C, Poor Air Quality Advisory

Mumbai enjoys clear skies & 30.6°C on Dec 18, 2025, perfect for outdoors. However, poor AQI of 215 from yesterday persists. Get the weekly forecast and essential health precautions here.

Govt's 26% Ad Rate Hike: Enough to Save Print Media?

As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.

Shimla Ice-Skating Season Begins at Iconic Rink

Shimla's historic ice-skating rink opens for the winter season, attracting skaters and tourists. The season runs from December to February. Discover the charm of this iconic activity.

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