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Farming: The Ultimate Teacher for Modern Children

Discover how farming helps children develop emotional stability, patience, and resilience in today's fast-paced world. Learn why schools are integrating agriculture into curriculum.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

Govt Plans Ban on Online Ads for High-Risk Drugs

Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

What Indian kids want more than screen time

A Pune survey reveals children's surprising screen time alternatives: friends, football, and family fun. Discover their honest desires for real-world connection and play.

Offshore Betting Ads Surge in India: 70% Complaint Rise

India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.

Madhuri Destroyed Skin During HAHK Shoot: Renuka Shahane

Renuka Shahane reveals Madhuri Dixit avoided drinking water during Hum Aapke Hain Koun outdoor shoots due to lack of washrooms, damaging her skin. Veteran actor shares behind-the-scenes struggles of 1994 classic.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

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