Category : Search result: provocative content


Study: Firm-Created Content Drives Brand Engagement, Not UGC

A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.

Goa Study: Brand Content Beats UGC for Engagement

A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.

Bela Bajaria: The Power Behind Netflix's Content Slate

Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.

Indian Gen Z Embraces Translated YouTube Content

A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.

Karnataka Hate Speech Bill Simplified: Key Points

Karnataka's new Hate Speech Bill aims to protect constitutional values. Here's a breakdown of who is punishable, who is exempted, and what it means for political discourse. Read the full explainer.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

AI Mahabharat: Revolutionizing Indian Content Creation

Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.

India's Shrinking Attention Spans: Digital Impact

Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.

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