India's television industry thrives, projected to reach $18.1B by 2029. Shared viewing, affordable packs, and regional content keep TV relevant alongside OTT. Discover the unique factors driving growth.
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
A veteran reflects on Kannada TV's journey from Doordarshan's creative classroom to today's ratings-driven, OTT-influenced landscape. Explore the shift in storytelling, control, and working culture. Read the full analysis.
Explore how Kannada television evolved from a shared family ritual to a powerful voice for the middle class, addressing social issues and shaping cultural memory. Discover its lasting impact.
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
Bollywood star Akshay Kumar will host the Indian adaptation of the iconic game show Wheel of Fortune, set to premiere on Sony Entertainment Television and Sony LIV in 2026. Get ready for a cross-platform puzzle experience!
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
Weekly viewership for streaming originals is falling sharply as OTT platforms rely on established franchises, leading to audience fatigue. Experts cite choice overload and a shift to regional content as key factors.
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
Actor Manav Gohil opens up about television's dramatic transformation, his 4-year career lull, and why he refused to compromise on acting craft. Discover his journey from daily soaps to OTT platforms.
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
Discover the 10 hottest TV launches in India featuring cutting-edge technology, stunning displays, and smart features. Upgrade your entertainment experience today!
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
Explore how MTV India and Channel V transformed urban Indian youth culture in the 2000s, their lasting influence on comedy and music, and why they feel dated today despite once defining cool.
Meta introduces new mobile content protection tools for Facebook Reels. Learn how to automatically safeguard your original videos from unauthorized use across Facebook and Instagram.
Indian regional language content now commands nearly 30% of OTT platform budgets as audiences surge. Discover how Tamil, Malayalam, and Telugu shows are transforming India's streaming landscape and challenging Hindi dominance.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.
A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.
Bigg Boss 19 contestant Baseer Ali reveals his emotional journey inside the controversial house, sharing feelings of being ignored and undervalued during his stay.
Rising star Abrar Qazi secures the male protagonist role in Siddharth Vankar's new television series. Get all the exclusive casting details about this exciting new project that's set to captivate audiences.
Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.
Australia mandates global streaming giants to allocate significant funds for Australian storytelling, boosting local creative industry and cultural representation.
Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.
Comedian Bharti Singh and Haarsh Limbachiyaa's son Gola wins hearts on India's Got Talent with his cute mention of soon-to-be sibling Goli. The viral moment showcases family bonding and entertainment.
India's Supreme Court schedules November 25 hearing for urgent plea demanding removal of BJP's alleged communal video. Legal showdown escalates over controversial content.