Category : Search result: retail media advertising


Govt's 26% Ad Rate Hike: Enough to Save Print Media?

As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.

Ikea Plans 4-5 New Indian Stores Annually

Swedish furniture giant Ikea announces aggressive India expansion with 4-5 new stores yearly. CEO Patrik Antoni reveals strategies behind growth in competitive home furnishing market.

US Retail Sales Growth Slows to 0.2% in September

US retail sales grew slower than expected in September at 0.2% as consumers faced persistent high prices. Producer prices rose 0.3%, driven by energy and food costs. Read the full analysis.

Tier II & III Cities Drive India's Retail Growth

India's retail landscape is shifting as Tier II and III cities account for 60% of new store openings. Discover how smaller cities are transforming retail growth patterns across the nation.

Govt Plans Ban on Online Ads for High-Risk Drugs

Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.

Target cuts 2025 profit forecast, shares fall

Target Corporation reduces 2025 earnings forecast amid restructuring and soft demand. Retailer plans $5 billion capital spending boost while shares decline 2% in early trading.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

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