New Delhi: The highly anticipated Union Budget 2024 is set to be unveiled, and business news channel ET NOW is gearing up to deliver an unparalleled "wall-to-wall" coverage experience this Sunday. The comprehensive broadcast promises to be a one-stop destination for viewers seeking in-depth insights, real-time analysis, and expert perspectives on the fiscal announcements.
Comprehensive Schedule and Programming
The channel's extensive coverage will commence bright and early at 7:00 AM, meticulously setting the context and building up to the Finance Minister's crucial budget speech scheduled for 11:00 AM. Following the speech, ET NOW will transition into an in-depth decoding session, breaking down the key announcements and their potential implications for the economy and markets.
Leadership and Expert Commentary
At the helm of the ET NOW Think Tank is the esteemed Swaminathan Aiyar, a veteran economic commentator who brings an unparalleled depth of experience, having tracked an impressive 50 Union Budgets since 1969. His insights will provide historical context and seasoned analysis.
Joining the coverage from 8:00 AM will be Radhika Gupta, the Budget Editor for ET NOW and the Managing Director & CEO of Edelweiss Mutual Fund. Her dual expertise in media and finance will offer viewers a sharp, market-oriented perspective on the budget's provisions.
Diverse Perspectives and Specialized Segments
The coverage will be further enriched by the voices of top leaders from India Inc. and financial markets, offering a 360-degree view of the budget's impact on corporate strategy and investment landscapes.
Understanding the direct effect on citizens, ET NOW has curated specialized programs. The Money Show will focus squarely on personal finance, decoding precisely how the budget announcements will affect the common person's wallet, savings, and investments.
Later in the evening, at 9:00 PM, the program The Budget & You will shift focus to the household level, analyzing how the fiscal policies will influence family budgets, expenses, and long-term financial planning.
This structured and expert-driven approach by ET NOW aims to demystify the Union Budget, making complex economic data accessible and relevant to a wide audience, from seasoned investors to everyday households planning their financial futures.
