In a landmark move, Punjab National Bank (PNB) has appointed World Cup-winning Indian cricket captain Harmanpreet Kaur as its brand ambassador. This historic appointment marks the first time the public sector bank has onboarded a female personality for this role, signaling a strong push towards inclusivity and inspiration.
A Surreal Homecoming for the Cricket Star
Expressing her delight, Harmanpreet Kaur revealed a deep personal connection with the bank. She shared that her banking journey began with PNB at the age of 18, with her first account opened at the PNB branch in Moga, Punjab. "It feels truly surreal. To stand here today as the bank's brand ambassador is an honour," Kaur stated during the announcement ceremony. She was welcomed with a framed PNB jersey bearing her name and a custom-engraved PNB cricket bat.
The cricketer emphasized her enthusiasm for the partnership, saying, "I look forward to working together to inspire many more champions across India." Her association is expected to resonate with a vast audience, leveraging her image of leadership and success on the global stage.
Launch of the Premium PNB RuPay Metal Credit Card Luxura
Coinciding with her appointment, Harmanpreet Kaur also rolled out the bank's new premium offering – the PNB RuPay Metal Credit Card Luxura – and became its very first customer. This launch represents PNB's foray into the high-end metal credit card segment, aimed at elite customers.
Ashok Chandra, MD & CEO of PNB, commented on the dual announcement: "Her leadership, resilience, and unwavering pursuit of excellence mirror the ethos of our bank. We are also delighted to introduce Luxura, our first-ever metal credit card for elite customers that is designed to deliver unmatched experiences and set a new benchmark in the present market."
Eligibility and Features of the PNB Luxura Card
The bank has set specific criteria for this premium product:
- Age Limit: Applicants must be between 21 and 70 years old.
- Income Criteria: Salaried individuals need a monthly income of ₹2.5 lakh or more. For self-employed or non-salaried persons, the minimum annual income requirement is ₹30 lakh.
- Credit Limit: Cardholders can avail a credit limit ranging from ₹1 lakh to ₹15 lakh.
- Fees: The card comes with a joining fee of ₹9,000 (plus GST) and an annual fee of ₹7,500 (plus GST).
This strategic partnership and product launch underscore PNB's efforts to modernize its brand image and cater to the premium banking segment. By aligning with a sportswoman of Harmanpreet Kaur's stature, the bank aims to connect with the youth and the aspirational India, promoting values of financial empowerment and excellence.
