OneMIP Technology Solutions, the parent company of digital lending platform Kissht, is set to make its stock market debut today on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). The initial public offering (IPO) of the company, which garnered significant attention due to its association with cricket icon Sachin Tendulkar as brand ambassador, has seen robust demand from investors across categories.
IPO Listing and GMP
The shares of OneMIP Technology Solutions are expected to list at a premium over the issue price, as indicated by the grey market premium (GMP). According to market observers, the GMP for the IPO is currently around 85-90 rupees per share, suggesting a listing gain of approximately 20% for investors. The IPO, which was open for subscription from April 28 to April 30, 2026, had a price band of 420-450 rupees per share.
Investor Response
The IPO received an overwhelming response, being oversubscribed by 35 times overall. The retail individual investors (RIIs) category was subscribed 42 times, while qualified institutional buyers (QIBs) bid 28 times and non-institutional investors (NIIs) showed 30 times subscription. This strong demand reflects the market's confidence in the digital lending space and the company's growth prospects.
Company Profile and Business Model
OneMIP Technology Solutions operates through its flagship brand Kissht, a digital lending platform that provides instant personal loans, buy-now-pay-later (BNPL) services, and other credit products to consumers. The company leverages technology and data analytics to assess creditworthiness and disburse loans quickly, targeting the underserved segment of borrowers who may not have access to traditional banking services.
As of March 2026, Kissht had disbursed over 1.5 million loans worth more than 3,000 crore rupees since its inception. The platform has a user base of over 5 million registered users and partners with over 10,000 merchants for its BNPL offerings. The company reported a revenue of 420 crore rupees for the fiscal year 2025-26, with a net profit of 65 crore rupees, marking a year-on-year growth of 45% in revenue and 30% in profitability.
Brand Ambassador Sachin Tendulkar
The company appointed cricket legend Sachin Tendulkar as its brand ambassador in early 2026, a move that significantly boosted its brand visibility and trust among consumers. Tendulkar, who is known for his integrity and long-standing association with financial brands, is expected to help Kissht build credibility in the competitive digital lending market. The IPO documents highlighted that the association with Tendulkar would enhance customer acquisition and retention.
Use of IPO Proceeds
The company plans to utilize the net proceeds from the IPO for several purposes. A significant portion will be allocated towards expanding its technology infrastructure, including artificial intelligence and machine learning capabilities to improve credit assessment and risk management. Additionally, funds will be used to strengthen its balance sheet by increasing the capital base for lending operations, as well as for marketing and brand-building activities.
Furthermore, the company aims to expand its product portfolio by introducing new financial products such as insurance and investment options for its users. It also intends to scale its merchant network and enter new geographical markets within India.
Industry Outlook and Competition
The digital lending market in India is poised for robust growth, driven by increasing internet penetration, smartphone usage, and the demand for quick and convenient credit. According to industry reports, the market is expected to grow at a compound annual growth rate (CAGR) of 22% over the next five years, reaching a size of 15 trillion rupees by 2030. However, the sector also faces challenges such as regulatory scrutiny, high competition from fintech startups and traditional banks, and concerns over data privacy and cybersecurity.
OneMIP Technology Solutions competes with other digital lending platforms such as Paytm, Cred, and Google Pay, as well as specialized players like Slice and Uni. The company differentiates itself through its focus on customer service, transparent pricing, and the use of alternative data for credit scoring. The association with Sachin Tendulkar is also seen as a key differentiator in building trust.
Analyst Views
Analysts have mixed views on the IPO. Some believe that the company's strong growth trajectory, profitable operations, and brand equity make it a good long-term investment. Others caution about the high valuation and the regulatory risks associated with the digital lending space. However, most analysts recommend subscribing to the IPO for listing gains, given the strong demand and positive market sentiment.
Post-listing, the stock is expected to witness volatility in the near term as investors book profits or hold for the long term. The company's performance in the coming quarters will be closely watched for signs of sustained growth and profitability.
Overall, the listing of OneMIP Technology Solutions marks a significant milestone for the Indian digital lending ecosystem, highlighting the growing investor appetite for fintech companies. With Sachin Tendulkar as its brand ambassador, the company is well-positioned to capture a larger share of the market and drive financial inclusion in India.
