New data from the quick commerce sector has revealed a staggering consumer trend emerging from India's tech capital. The city of Bengaluru placed an order for a colossal 88 lakh units of Nandini desi milk through the platform Zepto in the year 2025. This figure forms a key part of the platform's annual trends report, which captures the evolving and sometimes surprising shopping habits of the nation.
Zepto's 2025 Trends Report: A Snapshot of Urban Consumption
The information was released as part of Zepto's year-end analysis of shopping data. The report, published on 29 December 2025, offers a comprehensive look at what Indians purchased, ranging from daily necessities to unexpected item combinations. The sheer volume of the milk order from a single city underscores the deep penetration of quick commerce services in metropolitan daily life and the strong brand loyalty enjoyed by Karnataka's cooperative dairy giant, Nandini.
Decoding the Bengaluru Milk Phenomenon
This specific data point is more than just a large number; it signifies several underlying trends. First, it highlights the trust consumers place in quick commerce for procuring essential, perishable goods like milk. Second, it reaffirms Nandini's dominant market position in its home state of Karnataka, particularly in the capital city of Bengaluru. The order volume, equivalent to 8.8 million units, points towards aggregated demand from thousands of households consistently using the app for their daily needs throughout the year.
Implications for Retail and Consumer Behavior
The integration of a traditional, beloved brand like Nandini with a hyper-modern delivery platform like Zepto illustrates the rapid digital transformation of grocery shopping. For consumers, it means unparalleled convenience in accessing fresh dairy products. For the dairy cooperative and the quick commerce sector, this data is a powerful metric indicating robust demand and successful logistics in handling high-volume, temperature-sensitive products. This trend is likely to influence how other essential goods brands partner with instant delivery services across other Indian cities.
As summarized by the report's insights, the shopping basket of the Indian consumer in 2025 was a mix of the familiar and the novel, with Bengaluru's massive milk order standing out as a testament to the scale at which quick commerce is operating. The data, finalized by Uma Kannan, provides a clear window into the future of urban consumption, where speed and reliability for daily essentials are no longer a luxury but a standard expectation.
