Bisleri International, India's leading packaged drinking water brand, has announced limited-edition bottles inspired by the Punjabi comedy franchise Carry On Jatta 4. The collaboration celebrates one of Punjabi cinema's most beloved and successful film series, featuring popular stars such as Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi, and Karamjit Anmol.
Availability and Packaging
The limited-edition packs are available across Punjab, Chandigarh, Ludhiana, and Delhi in 250 ml, 500 ml, and 1-litre packs, as well as Bisleri Soda. As excitement for the film continues to build, Bisleri aims to bring the celebration closer to fans through these special packs that capture the spirit of regional entertainment, cultural pride, humour, and warmth shared with family and friends.
Strategic Partnership for Cultural Connection
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, stated: "Regional cinema has been a powerful cultural force with deep audience connect and influence. At Bisleri, we understand the significance of connecting with consumers through platforms and experiences that build local brand love. Our association with Carry On Jatta 4 connects us with audiences through a beloved Punjabi entertainment franchise while reinforcing our presence during moments that shape culture."
The limited-edition bottles will be available across general and modern trade outlets in Punjab, Chandigarh, and Delhi NCR. The campaign aims to extend the excitement of the film beyond cinema halls and bring it closer to consumers across the region.
About Bisleri International
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown into one of the largest premium beverage businesses in India. As the maker of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification process. The company remains true to its core value of providing consumers with pure, safe, and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE market. It offers a range of beverages for all occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available on the e-commerce platform Bisleri@Doorstep, ensuring a safe and uninterrupted supply to consumers' doorsteps.
Sustainability Initiatives
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with the Bisleri Greener Promise, focusing on creating a greener future through initiatives in recycling, water conservation, and sustainability. For more information, visit www.bisleri.com.
