Legrand India Unveils Arteor Advance: A New Benchmark in Premium Living
Legrand India has introduced Arteor Advance, a range of electrical switches and controls that embodies the company's vision for the future of premium living. The product line seamlessly integrates design, technology, and sustainability to create intuitive everyday experiences for contemporary homes and workspaces.
As premiumisation reshapes consumer expectations across Indian metros and Tier 2 and Tier 3 cities, Arteor Advance addresses the growing demand for solutions that combine aesthetics, performance, and intelligent functionality. The range reflects a shift towards human-centric technology that enhances how people interact with their environments.
Design Philosophy: Where Visionary Aesthetics Meet Intuitive Functionality
Arteor Advance is guided by a design philosophy that brings together visionary aesthetics, intuitive functionality, and a commitment to responsible innovation. Drawing from evolving lifestyle trends, the range balances minimalist forms with rich sensory detail, engaging touch, sight, and sound. The campaign 'Feel Something New' captures this elevated, tactile experience.
The range features a refined design language with elements such as a floating rocker, low-angle curvature, chamfered plates, and a soft locator glow for enhanced usability in low-light conditions. Available in two design lines—Classic and Elite—Arteor Advance offers flexibility to suit diverse interior styles. Hybrid plates allow both rocker formats to be combined seamlessly, enabling greater creative freedom while maintaining visual harmony.
Advanced Functionality and Smart-Ready Capabilities
Beyond aesthetics, Arteor Advance integrates advanced functionality with next-generation controls, smart-ready capabilities, and high-quality materials. It is designed for a new generation of consumers who value both form and function equally. The range delivers a solution that is as intuitive as it is elegant.
In line with Legrand's focus on responsible innovation, Arteor Advance features 90% bio-based packaging designed to reduce environmental impact and support more sustainable product lifecycles.
Industry Leaders Praise Arteor Advance's Design and Integration
Tony Berland, CEO & MD, Group Legrand India, said, "With Arteor Advance, we bring together design excellence, innovation, and intent. More than a functional element, it reflects a refined approach to how people experience their living and working spaces, where every detail is thoughtfully designed to deliver both performance and aesthetic value."
Fabien Striblen, Principal Designer, Group Legrand, explained, "Arteor Advance was conceived as a true architectural element rather than a conventional switch. Its signature floating rocker creates a sense of lightness and refinement while enhancing usability through a subtle light signature and intuitive touch. Designed with a modular architecture, premium finishes, and seamless integration of smart technologies, Arteor Advance adapts effortlessly to diverse interior styles and automation needs. The objective was simple: to create a solution that blends beautifully into its environment while delivering a sophisticated, contemporary, and future-ready user experience."
Manish Kumat, Principal Architect, Manish Kumat Design Cell, noted, "Arteor Advance integrates effortlessly into contemporary spaces where design and functionality must work in harmony. What stands out is its ability to complement a smart home ecosystem while preserving the architectural intent of a project. Its refined aesthetics, intuitive interface, and thoughtful detailing elevate everyday interactions, creating an experience that is both seamless and sophisticated for the end user."
Vidhi Duggad, Interior Designer, The Blue Wall Studio, added, "Arteor Advance exemplifies how thoughtful design can elevate everyday experiences. Its signature floating rocker, tactile precision, and refined finishes reflect the attention to detail that defines well-designed spaces. What I particularly value is its ability to maintain clean, minimalist aesthetics while seamlessly integrating with modern smart home ecosystems. It strikes a perfect balance between form and function, complementing the overall design vision while delivering an intuitive and sophisticated experience for the end user."
Digital and On-Ground Campaigns Drive Engagement
To build salience among design-conscious consumers, Legrand India rolled out a targeted digital influencer campaign featuring 8 leading interior designers. Through visually rich content, the campaign positioned Arteor Advance as a premium lifestyle upgrade, highlighting its design-led appeal and intuitive functionality in real living spaces. The campaign generated strong engagement across digital platforms, garnering over 5.4 million views and nearly 5 million impressions across Facebook, Instagram, and YouTube.
Complementing its digital outreach, Legrand India undertook a large-scale on-ground retail activation across 6 key cities: Mumbai, Ahmedabad, Kolkata, Delhi, Bengaluru, and Hyderabad. The 'Mystery Box' activation, designed around tactile discovery, encouraged retailers and electricians to experience Arteor Advance through touch and interaction before revealing the product. The activation spanned over 110 counters and engaged more than 4,500 participants, generating strong interest and spot orders across key electrical markets.
Focused out-of-home branding across key electrical trade markets reinforced Arteor Advance's brand visibility. This included one unit at Chandni Chowk signal, Bhagirath Palace Market in Delhi, and 35 double-sided units from Princess Street Flyover to Lohar Chawl in Mumbai.
Legrand's Commitment to Sustainability and Leadership
With Arteor Advance, Legrand reinforces its leadership in design-led electrical solutions, setting new benchmarks for premium living spaces in India. Legrand is a global specialist in electrical and digital building infrastructures, dedicated to supporting technological, societal, and environmental change. The company's core purpose is to improve lives by transforming the spaces where people live, work, and meet with sustainable, innovative, and connected solutions.
For over two decades, Group Legrand India has maintained its leadership in the power protection business, leveraging global expertise to tailor offerings to local market needs. Strategic acquisitions have further solidified its commitment to delivering complete solutions, making it the preferred partner across diverse market segments.
Group Legrand India operates several brands, including IndoAsian, Numeric, Valrack, Adlec, and NetRack. With a diverse workforce of over 5,000 employees across India, the group has 7 state-of-the-art manufacturing facilities, 3 R&D centres, and a wide distribution network with over 870 distribution partners and 19,000+ retailers. Legrand's CSR commitments actively contribute to the UN Sustainable Development Goals, focusing on promoting diversity and inclusion, reducing its carbon footprint, developing a circular economy, and being a responsible business. The company aims to achieve carbon neutrality by 2050 throughout its value chain.
