Maruti Suzuki India Limited has partnered with five startups to jointly develop solutions aimed at improving operational efficiency and enhancing customer experience, the company announced in a statement on June 29, 2026.
Startup Partners and Their Focus Areas
The selected startups are MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI. MiniMines specializes in environmentally friendly recycling of end-of-life lithium-ion batteries and recovery of valuable materials. Easework AI is working on end-to-end workflow automation of procurement processes for indirect consumables using agentic AI.
Sarvam AI is developing generative AI agents with multilingual capabilities to improve customer interaction across all touchpoints. Siftly uses generative AI to enhance brand visibility, while CodeMate AI focuses on enabling faster development of software applications used in business processes.
Maruti Suzuki Incubation Program
These startups are winners of the fifth cohort of the Maruti Suzuki Incubation Program (MSIP), organized in partnership with NSRCEL, the incubation hub of IIM Bangalore for entrepreneurship and startup support, according to the release.
Maruti Suzuki has created multiple programs to guide and support startups in building innovative solutions for real-world business challenges. Over the past seven years, the company has screened over 7,000 startups and onboarded 38 startups as partners.
CEO Comments and Program Impact
Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, said, "At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations."
The release noted, "In its journey of 7 years, around 7,400 startups have been screened, over 250 startups were engaged and 38 of these startups have been onboarded as partners, delivering value to our business."
Key Startup Support Programs
Major programs include the Maruti Suzuki Accelerator, Maruti Suzuki Incubation Program, Mobility Challenge, Nurture, and FundRays. These initiatives aim to foster innovation and address real-world challenges in the automotive sector.
