In a major strategic move, Techno Paints and Chemicals, a company preparing for its stock market debut, has roped in cricket icon Sachin Tendulkar as its brand ambassador. The announcement was made on January 10, marking a significant push for the brand as it eyes nationwide expansion and a substantial Initial Public Offering (IPO).
A Strategic Partnership for Growth
The company has signed the legendary cricketer and Bharat Ratna awardee for a three-year period. This decision follows the earlier appointment of popular film actor Mahesh Babu as brand ambassador in 2023 for a two-year term. Techno Paints' Chairman, Akuri Srinivas Reddy, expressed immense pride in the collaboration, stating that Tendulkar's iconic status aligns perfectly with the company's ambitious growth trajectory.
"We are honoured to collaborate with one of the world's most iconic cricketers and Bharat Ratna, Sachin Tendulkar," Reddy said. He emphasized that the partnership comes at a pivotal time as the company gears up for expansion and its public listing, suggesting that Tendulkar is an ideal ambassador for this phase of accelerated growth.
The Road to a ₹500 Crore Public Issue
The appointment is closely tied to Techno Paints' corporate milestones. Chairman Reddy confirmed that the company intends to file its Draft Red Herring Prospectus (DRHP) in the financial year 2026-27. The goal is to complete the entire IPO process within that same fiscal year. The public issue is expected to aim at raising ₹500 crore, providing the capital needed to fuel its aggressive plans.
The company's financial performance shows a strong upward curve. It reported a revenue of ₹210 crore for the financial year 2024-25. For the current financial year, management expects this figure to more than double, reaching ₹450 crore. Looking further ahead, Techno Paints has set a formidable target of achieving ₹2,000 crore in revenue by the financial year 2029-30.
Capitalizing on a Growing Market
Techno Paints operates in a promising sector. The Indian paint industry is currently valued at an estimated ₹90,000 crore and is growing at a steady annual rate of 5-9%. A key indicator of future potential is the per capita paint consumption. While the global average sits at 15 litres per person annually, India's consumption is markedly lower at just 4.5 litres. This gap highlights a significant domestic growth opportunity that companies like Techno Paints are aiming to capture.
The company manufactures a wide range of products including decorative, industrial, and specialty paints. It has developed a strong reputation in special texture finishes and construction chemicals. With a portfolio boasting over 3,000 decorative paint shades, Techno Paints backs its offerings with a dedicated R&D centre in Hyderabad and a modern manufacturing plant located in Pashamylaram, near the city.
Currently, its operational footprint spans eight regions: Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh. The expansion blueprint is clear and aggressive. By the end of this year, the company plans to enter five new states: Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh. Furthermore, Techno Paints has set its sights on international markets, with plans to foray into the Middle East in the 2026-27 period.
The combination of a high-profile brand ambassador, clear financial targets, and a detailed expansion strategy positions Techno Paints as a notable player to watch in the evolving Indian paint industry, especially as it marches towards its much-anticipated public offering.
