Hyderabad-based paint manufacturer Techno Paints and Chemicals has unveiled a major growth blueprint, targeting a significant public offering and roping in a national icon to spearhead its expansion drive. The company announced plans to raise ₹500 crore through an Initial Public Offering (IPO) in the upcoming financial year, alongside appointing cricket legend Sachin Tendulkar as its brand ambassador for a three-year term.
Strategic Moves for National Dominance
The dual announcement signals the company's aggressive push to transform from a strong regional player into a pan-India brand. The appointment of Sachin Tendulkar, the revered 'Master Blaster' and a recipient of the Bharat Ratna, is a calculated move to build instant credibility and recognition across the country. This follows the company's previous association with Telugu film superstar Mahesh Babu, who served as ambassador for two years until 2023.
"We are honoured to collaborate with one of the world's most iconic cricketers and a Bharat Ratna, Sachin Tendulkar," stated Akuri Srinivas Reddy, Chairman of Techno Paints and Chemicals. He emphasized that the company is looking forward to achieving bigger milestones this year with its expansion and IPO plans, adding that "no one could have been a better ambassador or growth partner for us."
Financial Performance and Ambitious Targets
The IPO plan is backed by robust financial growth. Chairman Reddy revealed that the company posted revenues of ₹210 crore in the 2024-25 financial year. For the current financial year, it is projecting a sharp increase to ₹450 crore. The long-term vision is even more ambitious, with the firm targeting a revenue milestone of ₹2,000 crore by the fiscal year 2029-30.
Techno Paints manufactures a wide portfolio including decorative, industrial, and speciality paints, boasting an impressive palette of over 3,000 shades in its decorative range alone. Currently, its operational footprint spans eight Indian states and union territories: Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh.
Aggressive Expansion Roadmap
The capital infusion from the proposed IPO will fuel a detailed geographical expansion plan. The company aims to extend its reach to five new Indian states—Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh—by the end of this calendar year. Looking beyond national borders, Techno Paints has set its sights on international markets, with plans to enter the Middle East region in the 2026-27 financial year.
This combination of a high-profile brand ambassador, a substantial public offering, and a clear expansion strategy positions Techno Paints and Chemicals as a notable contender in the competitive Indian paints industry, aiming to leverage national sentiment and investor interest for its next phase of growth.
