Titan Shines Bright: Q2 Jewellery Sales Soar 20% as Festive Season Ignites Demand
Titan Q2: Jewellery Sales Jump 20%, Revenue Up 9%

Titan Company, the Tata-owned retail giant, has delivered sparkling second-quarter results that exceeded market expectations, demonstrating robust consumer demand despite economic headwinds.

Jewellery Division Leads the Charge

The company's flagship jewellery business emerged as the star performer, recording an impressive 20% year-on-year growth in the September quarter. This remarkable performance was primarily driven by increased footfall and higher average selling prices across their Tanishq and other jewellery brands.

Overall Financial Performance

Titan's consolidated revenue for Q2 FY2024 climbed to ₹11,660 crore, marking a healthy 9% increase compared to the same period last year. The company's profit after tax also showed positive momentum, reflecting efficient cost management and strong operational performance.

Watches Business Shows Steady Growth

While jewellery took center stage, the watches division maintained its steady performance with 8% growth during the quarter. The company's diversified portfolio across premium and mass segments helped maintain market leadership in the timewear category.

Festive Season Outlook

The strong Q2 performance sets an optimistic tone for the upcoming festive season, which traditionally accounts for a significant portion of Titan's annual revenue. Industry analysts suggest that the early Navratri and Diwali seasons could further boost consumer spending on jewellery and gifting products.

Market Expansion and Strategy

Titan continues to expand its retail footprint across India, with particular focus on tier-2 and tier-3 cities. The company's omnichannel strategy, combining physical stores with digital platforms, has been instrumental in driving growth across all consumer segments.

The results indicate growing consumer confidence and discretionary spending, positioning Titan strongly for the crucial third quarter that includes the peak festive shopping period.