Vivriti Asset Management Expands Investment Focus to Kolkata's Key Sectors
In a strategic move to bolster its presence in eastern India, Vivriti Asset Management, a prominent mid-market private credit-focused asset management firm, has initiated preliminary discussions with a Kolkata-based Quick Service Restaurant (QSR) chain for potential investment. This development marks a significant step in the firm's regional expansion plans, as it seeks to tap into the growing economic opportunities in Bengal and Odisha.
Broadening Investment Portfolio Across Industries
Beyond the QSR sector, Vivriti is actively engaged in talks with a local Fast-Moving Consumer Goods (FMCG) company and a steel manufacturer, indicating a diversified approach to its investment strategy in the region. These discussions underscore the firm's commitment to identifying high-potential opportunities across various industries, leveraging its expertise in private credit to support business growth and development.
Financial Metrics and Regional Expansion Goals
Vivriti Asset Management currently manages a total debt investment portfolio valued at Rs 10,000 crore, with an average investment tenure of 3 to 3.5 years and a lock-in period of 18 months. Chief Investment Officer Soumendra Ghosh highlighted that the firm has invested in 115 companies nationwide but has yet to establish a footprint in the eastern region. He emphasized that Kolkata currently contributes 3% to the total funds raised, with an ambitious target to double this contribution to 6% within the next year.
Ghosh stated, "We are planning to expand our footprint in the eastern region and expect Bengal and Odisha to make a meaningful contribution to our fresh commitments. Kolkata is anticipated to account for the bulk of total commitments from this area, driving our growth strategy forward."
Launch of Fourth Fund and Future Prospects
In addition to its regional initiatives, Vivriti is set to launch its fourth fund this year, with a base size of Rs 3,000 crore and a green shoe option of an additional Rs 2,000 crore. This move is poised to enhance the firm's capacity to pursue new investment opportunities, including those in Kolkata and other eastern markets. The expansion into these sectors aligns with Vivriti's broader objective of diversifying its portfolio and strengthening its market position in India's evolving financial landscape.
The firm's focus on Kolkata reflects a growing trend of asset managers targeting emerging economic hubs, leveraging local expertise to drive sustainable growth and returns. As Vivriti continues to explore investments in QSR, FMCG, and steel, stakeholders are watching closely to see how these moves will shape the regional economy and the firm's overall investment trajectory.
