Indian electric vehicle maker Ather Energy has confirmed a price increase for its popular lineup of electric scooters. The hike, which will be effective from the start of the next financial year, will see models become costlier by as much as ₹3,000.
Reasons Behind the Price Revision
The Bengaluru-based startup has attributed this decision to several economic pressures. The primary reasons include a significant rise in input costs driven by more expensive raw materials. Furthermore, adverse fluctuations in foreign exchange rates and ongoing disruptions within the global supply chain have compelled the company to adjust its pricing. This move is seen as a step to maintain product quality and sustainable operations amidst these challenges.
Revised Price List for Ather Scooters
The price adjustment will be applied across Ather's entire model range, which currently consists of the family-oriented Rizta and the performance-focused 450 series. The new ex-showroom pricing, estimated to take effect from January 1, 2026, is outlined below.
Ather Rizta Series: The brand's popular model, available in S and Z trims, will see its starting price rise.
- The Rizta S will increase from ₹114,546 to an estimated ₹117,546.
- The Rizta Z will move from ₹134,047 to approximately ₹137,047.
Ather 450 Series: The performance scooter range will also become more expensive.
- The entry-level 450S will see its price tag go from ₹122,889 to around ₹125,889.
- The 450X variant will be priced from about ₹153,046, up from its current ₹150,046.
- The flagship 450 Apex, the top model in the lineup, will see its starting price increase from ₹182,946 to an estimated ₹185,946.
What This Means for Buyers
For consumers planning to purchase an Ather scooter in the near future, this announcement provides a clear timeline. The price hike, while modest, underscores the broader inflationary trends affecting the electric vehicle manufacturing sector. Potential buyers now have a window until the end of 2025 to secure current prices. This strategic move by Ather Energy reflects a balancing act between absorbing rising costs and remaining competitive in India's fast-growing electric two-wheeler market.
