JSW MG Motor India Unveils Major Investment and Product Strategy for 2026
JSW MG Motor India, the joint venture between the JSW Group and China's SAIC Motor, is set to embark on a significant expansion drive in the Indian automotive market. The company has outlined plans for a substantial investment ranging from Rs 3,000 crore to Rs 4,000 crore, coupled with an aggressive product offensive scheduled for 2026. This move aims to solidify its position as a key player in the new energy vehicle (NEV) segment, which includes electric and hybrid cars.
Investment Focus and Production Capacity Enhancement
The proposed investment will be directed towards several critical areas to strengthen the company's foothold in India. A primary focus will be on ramping up production capacity at its Halol facility in Gujarat. Currently, the plant has an installed capacity of approximately 110,000 units per year, with production last year reaching around 70,000 to 72,000 units. The funds will also accelerate localization initiatives, reducing dependency on imports and enhancing cost-efficiency. Additionally, the investment will support the introduction of new products, aligning with the company's strategy to deepen its NEV portfolio.
New Product Launches and Market Strategy
JSW MG Motor India has lined up four new products for launch in 2026, marking a pivotal year for the brand. These include three models under its mainstream MG channel and one under its premium MG Select network. The first of these, the MG Majestor, was recently unveiled, representing the brand's entry into the D-plus segment. All upcoming launches will be in the new energy space, featuring a mix of plug-in hybrids and battery electric vehicles. This underscores the company's commitment to transitioning towards sustainable mobility solutions.
Anurag Mehrotra, Managing Director of JSW MG Motor India, emphasized the strategic shift, stating, "While we will continue to have internal combustion engine (ICE) products, our centre of gravity will remain firmly on new energy vehicles." The company has recalibrated its long-term strategy, identifying NEVs as its primary growth driver. This approach leverages technology access from its global partner SAIC Motor, where new energy vehicles already account for more than half of total car sales.
Sales Performance and Market Positioning
In MG's India sales mix, over 70% of volumes now come from new energy vehicles, a trend expected to persist in the 70% to 75% range moving forward. In 2025, JSW MG Motor India's wholesale volumes stood at 70,554 units, reflecting a 19% increase from 59,439 units in 2024. The company's electric vehicle market share has shown steady growth, expanding from about 20% two years ago to 30% in the calendar year 2025.
Mehrotra highlighted the company's positioning as a technology-led, premium brand with a portfolio spanning a wide price range—from Rs 7 lakh to Rs 70 lakh in India. Upcoming launches will include products entering entirely new categories and introducing new powertrain technologies, such as plug-in hybrids, to the Indian market. With the industry anticipated to grow in the high single digits in calendar year 2026, Mehrotra added, "We expect to grow faster than the industry."
This strategic expansion by JSW MG Motor India signals a robust push towards electrification and innovation, aiming to capture a larger share of India's evolving automotive landscape.
