Karnataka Government Suspends Online Sales of Mysore Silk Saris
The Karnataka government has announced the immediate suspension of online sales for Mysore silk saris, a decision driven by an overwhelming surge in demand that has far exceeded the available supply of these prestigious garments. The move was confirmed by Sericulture Minister K Venkatesh during a session in the state assembly on Monday.
Supply Shortages Prompt Strategic Shift
The suspension affects the online distribution of the Geographical Indication (GI)-tagged Mysore silk saris, which are renowned for their use of pure mulberry silk, intricate gold zari, and silver threads. With orders flooding in at an unprecedented rate, the state-owned Karnataka Silk Industries Corporation (KSIC) has been compelled to prioritize its limited stock for customers who visit its exclusive physical outlets across the state.
Minister Venkatesh attributed the dramatic spike in demand to the exceptional quality and heritage of the saris, which have been produced by KSIC since 1912. Currently, the corporation manufactures between 300 and 400 saris per day, with a total output of approximately 3.1 lakh saris over the past three years. The online sales platform was initially launched to make these iconic weaves accessible to customers residing outside Karnataka, but the recent influx has strained production capabilities.
Production Enhancements and Financial Growth
In response to the growing demand, the government has implemented measures to boost production capacity. Notably, 30 e-jacquard looms have been installed, which are expected to increase monthly production by about 7,500 metres. This expansion is part of a broader strategy to stabilize supply and eventually resume online sales once production levels are sufficient to meet consumer expectations.
KSIC's financial performance has shown significant improvement alongside these operational changes. Profits have risen steadily, reaching Rs 101 crore in the 2024-25 fiscal year, up from Rs 73 crore in 2023-24 and Rs 46 crore in 2022-23. This financial growth underscores the increasing popularity and commercial success of the Mysore silk brand.
Challenges in Raw Material Procurement
Minister Venkatesh also highlighted the challenges in sourcing high-quality raw materials. KSIC primarily procures premium cocoons from government markets in Sidlaghatta, Ramanagara, and Kollegal within Karnataka. However, there is intense competition for top-grade cocoons from other states such as Maharashtra and Tamil Nadu. Efforts are underway to secure a consistent and high-quality supply chain to support the enhanced production targets.
Consumer Enthusiasm and Discount Sales
The popularity of Mysore silk saris is particularly evident during special discount sales events. Venkatesh noted that saris with minor defects, which typically remain unsold, are offered at discounts ranging from 25% to 50%. During these sales, enthusiastic buyers often queue up as early as 3 am, demonstrating the strong consumer loyalty and demand for these traditional garments.
As the government works to address supply constraints and improve production efficiency, the temporary suspension of online sales aims to ensure that the heritage and quality of Mysore silk saris are maintained. Customers are encouraged to visit KSIC outlets for purchases until online services are restored.
