Karnataka Government Suspends Online Sales of Coveted Mysuru Silk Saris
In a significant move, the Karnataka government has officially suspended the online sale of the highly sought-after Mysuru silk saris. This decision comes as a direct response to surging consumer orders that have dramatically outstripped the available supply, creating a critical shortage of these premium garments.
Minister Announces Prioritization for In-Store Buyers
Sericulture Minister K Venkatesh addressed the legislative assembly on Monday, confirming that the online sales channel operated by the Karnataka Silk Industries Corporation (KSIC) has been temporarily halted. The primary objective is to ensure that the limited stock of saris is prioritized for customers who visit KSIC's exclusive physical outlets across the state.
"We have stopped online sales so that our available inventory can first serve the buyers coming to our showrooms," Venkatesh stated, emphasizing the need to manage the overwhelming demand effectively.
Historical Legacy and Production Challenges
The KSIC, which has been producing these iconic saris since 1912, currently manufactures between 300 and 400 saris per day. Over the past three years, the corporation has sold an impressive 3.1 lakh saris, with a mere 1,000 pieces remaining unsold during this period—a testament to their popularity.
These saris, which carry a prestigious Geographical Indication (GI) tag, are renowned for their exquisite blend of pure mulberry silk, gold zari, and silver threads. The online sales platform was initially launched to make these saris accessible to customers residing outside Karnataka, expanding their reach beyond state borders.
Supply Chain Constraints and Quality Assurance
Minister Venkatesh attributed the spike in demand directly to the unparalleled quality of Mysuru silk saris. However, he highlighted significant challenges in the supply chain, particularly in sourcing premium cocoons. KSIC primarily procures its high-quality cocoons from government markets in Sidlaghatta, Ramanagara, and Kollegal within Karnataka.
"There is intense competition in procuring high-quality cocoons from states like Maharashtra and Tamil Nadu," Venkatesh explained. "Nevertheless, we are making concerted efforts to secure quality raw materials to maintain our production standards."
Overwhelming Public Response and Discount Sales
Responding to a query from BJP MLA T S Srivatsa, the minister provided vivid examples of the saris' popularity. He noted that during special discount sales—where saris with minor defects are offered at 25% to 50% discounts—enthusiastic buyers often queue up as early as 3 am.
"This demonstrates the incredible demand and loyalty our products command," Venkatesh remarked, underscoring the cultural and economic significance of Mysuru silk.
Political Support for Expansion and Sustainability
During the assembly session, Urban Development Minister BS Suresh, Opposition Leader R Ashoka, and other members urged Venkatesh to secure adequate funding to expand KSIC operations and increase sari production. Suresh specifically suggested that KSIC could consider raising sari prices and improving employee salaries to help sustain the legacy of Mysuru silk for future generations.
Financial Performance and Technological Upgrades
The minister reported that KSIC's financial health has improved substantially in recent years. The corporation recorded a profit of Rs 101 crore in the 2024–25 fiscal year by selling over one lakh saris. This follows profits of Rs 73 crore in 2023–24 and Rs 46 crore in 2022–23, indicating a strong upward trajectory.
To address the growing demand, the government has implemented technological advancements in production. Ten e-jacquard looms have been installed at the integrated weaving unit-2, and twenty such advanced machines are now operational at the weaving unit in Channapatna. These upgrades are expected to increase production by approximately 7,500 metres per month, enhancing overall output capacity.
Future Outlook and Resumption Plans
Minister Venkatesh assured that online sales will resume once production stabilizes and supply can reliably meet demand. The temporary suspension is viewed as a strategic measure to manage inventory fairly and ensure that both local and distant customers have equitable access to these cherished saris.
The government remains committed to preserving the heritage of Mysuru silk while navigating the challenges of modern market dynamics. With continued investment in technology and raw material procurement, KSIC aims to strengthen its position as a leader in the silk industry, balancing tradition with innovation.
