Leysha Basmati Rice Makes a Splash at AAHAR 2026 with Overwhelming Industry Response
Shiv Shakti Inter Globe Exports Pvt. Ltd.'s flagship brand, Leysha, has concluded a highly successful showcase at AAHAR 2026, Asia's premier international food and hospitality exhibition. Held from March 10 to 14 at Pragati Maidan in New Delhi, the event saw the Leysha pavilion emerge as one of the most discussed attractions, captivating chefs, trade partners, and hospitality leaders with its unwavering commitment to quality and innovation.
Unprecedented Footfall and Engagement at the Exhibition
Over the five-day exhibition, the Leysha pavilion experienced remarkable footfall, drawing a steady stream of visitors from across the food industry. This included professional chefs, hospitality procurement heads, modern trade buyers, institutional caterers, and representatives from quick commerce platforms. The brand's philosophy of "Cook Brilliance Today" resonated deeply, supported by an immersive grain-to-table storytelling experience that highlighted Leysha's premium basmati rice offerings.
Chef-led live tastings and curated culinary interactions further enhanced the vibrancy of the Leysha stand, making it a focal point on the exhibition floor. Industry leaders and visitors alike expressed strong appreciation for the brand's approach, underscoring its potential in the domestic market.
Strategic Platform for Market Expansion
AAHAR is widely recognized as the definitive annual gathering for India's food industry, bringing together key channels such as Hotels, Restaurants, Canteens and Catering (HoReCa), Institutions, Modern Trade, and Quick Commerce platforms. For Leysha, this exhibition provided an ideal platform to connect with every segment simultaneously, demonstrating that premium basmati rice is no longer confined to specific occasions or cuisines.
Leysha's proposition is designed to reflect the extraordinary diversity of India's culinary landscape. Whether it's the rich flavors of a Hyderabadi Biryani, the delicate notes of a Zarda Pulao, the comforting simplicity of South Indian Curd Rice, or the everyday warmth of a Phulka-and-dal meal, Leysha aims to deliver consistent performance across all grain-based culinary traditions.
Leadership Insights and Brand Vision
Mr. Aman Gupta, Director of Shiv Shakti Inter Globe Exports Pvt. Ltd., emphasized the brand's global legacy, stating, "For over five decades, our company has carried the flag for Indian basmati across 70 nations. The quality we deliver globally is precisely what Leysha now brings home. Indian consumers deserve the same high standards we maintain for international buyers."
Echoing this sentiment, Mr. Sanjeev Gupta, Vice President of Sales & Marketing, highlighted the strategic importance of AAHAR: "This platform brings every channel that matters under one roof. Our ambition is to ensure that Leysha fits every culinary need, occasion, and budget. The response we witnessed shows the market has been waiting for a brand like this."
Positioning in a Growing Market
As India's foodservice and retail sectors continue to expand rapidly, Leysha arrives at a pivotal moment. Positioned not merely as a premium ingredient but as a brand that understands the depth, diversity, and dynamism of the Indian palate, AAHAR 2026 has served as a powerful milestone in its journey. The brand aims to serve every culture, region, and price point without compromise, from coastal kitchens to urban dining tables.
About Leysha and Shiv Shakti Inter Globe Exports
Leysha is the flagship basmati rice brand from Shiv Shakti Inter Globe Exports Pvt. Ltd., built on decades of expertise in premium basmati milling and exports across 70 nations. Guided by the philosophy "Cook Brilliance Today," it offers superior grain quality, culinary versatility, and consistent performance for both home cooks and professional chefs.
Shiv Shakti Inter Globe Exports Pvt. Ltd. is a diversified Indian business group with over five decades of entrepreneurial legacy. Known as a leading exporter and miller of premium basmati rice, the company is evolving into a multi-business enterprise with ventures in luxury hospitality, specialty chemicals, aviation, health & wellness, and real estate, guided by the philosophy "Extraordinary, always."
