Magnum has inaugurated a new Research, Development and Innovation (RD&I) centre in Bengaluru, marking a strategic move to strengthen its footprint in the Indian market. The centre is designed to accelerate product development across a wide range of ice cream formats, including cups, sticks, cones, kulfi and ice cream cakes.
Centre to speed up local product innovation
The company stated that the Bengaluru facility will enable faster creation and customisation of products tailored to Indian consumer preferences. By centralising R&D capabilities in one of India's key technology hubs, Magnum aims to reduce time-to-market for new offerings and respond more agilely to regional taste trends.
According to a Magnum spokesperson, the centre will focus on developing both classic and novel formats, leveraging local ingredients and insights. The initiative is part of the brand's broader strategy to expand its presence in India's competitive frozen dessert sector.
Impact on Magnum's India operations
The RD&I centre is expected to support Magnum's growing distribution network and retail partnerships across the country. With India's ice cream market projected to grow steadily, the company sees an opportunity to capture a larger share through differentiated products that appeal to diverse consumer segments.
Industry analysts note that the move aligns with a trend among global food companies to localise innovation. By establishing a dedicated R&D hub in Bengaluru, Magnum can better adapt its global portfolio to local palates while also developing unique India-specific creations.
The centre will employ a team of food scientists, flavour experts and packaging specialists who will collaborate with suppliers and retailers. This integrated approach is intended to streamline the journey from concept to shelf, ensuring that new products meet quality and taste standards consistently.
Magnum's investment in the Bengaluru facility underscores its long-term commitment to the Indian market, where it competes with both international brands and strong local players. The company expects the centre to play a pivotal role in driving innovation and operational efficiency in the years ahead.
