The Jaipur Dairy has announced a price hike for its popular Saras brand milk, increasing the cost by Rs 2 per litre. The new prices came into effect from May 21, 2026. This decision has also led to an increase in the prices of milk products such as paneer and curd.
Details of the Price Hike
According to an official statement from the Jaipur Dairy, the price of full-cream milk has been increased by Rs 2 per litre, while toned and double-toned milk have also seen a similar rise. The revised prices are aimed at offsetting the rising operational costs and ensuring fair returns to milk producers.
Impact on Consumers
Consumers in Jaipur and surrounding areas will now have to pay more for their daily dairy needs. The price hike is expected to affect household budgets, especially for families that rely heavily on milk and its by-products. Paneer and curd, which are staples in many Indian households, have also become costlier by Rs 10 to Rs 20 per kilogram, depending on the variant.
Reasons Behind the Increase
Jaipur Dairy officials cited an increase in the procurement price of raw milk from farmers as the primary reason for the hike. The dairy has been paying higher rates to ensure that farmers get a fair price, which has necessitated the revision of retail prices. Additionally, rising costs of packaging, transportation, and energy have contributed to the decision.
Reactions from the Public
The price hike has drawn mixed reactions from the public. While some consumers expressed frustration over the increased financial burden, others acknowledged the need to support dairy farmers. Local resident Ramesh Sharma said, “Milk is an essential commodity, and any price rise directly impacts our monthly expenses. However, I understand that farmers also need to be compensated fairly.”
Comparison with Other Dairies
This move by Jaipur Dairy comes amid a broader trend of milk price hikes across the country. Several other state-run and private dairies have also increased their prices in recent months. The Saras brand remains competitively priced compared to other premium milk brands in the market.
Future Outlook
Industry experts predict that milk prices may continue to rise in the coming months due to persistent inflationary pressures and supply chain challenges. However, Jaipur Dairy has assured consumers that it will strive to maintain the quality and affordability of its products. The dairy is also exploring ways to improve operational efficiency to minimize future price increases.
