TVS iQube Electric Scooter Achieves 8 Lakh Sales Milestone in India
TVS Motor Company's flagship electric scooter, the TVS iQube, has achieved a significant milestone by surpassing eight lakh unit sales in the Indian market as of December 2025. This remarkable achievement solidifies the iQube's position as India's largest-selling electric scooter, demonstrating its dominance in a highly competitive segment. With its current growth trajectory, the EV is poised to cross the one million unit sales mark in the near future, marking a new chapter in India's electric mobility revolution.
Accelerating Sales Growth and Market Penetration
Since its market launch in January 2020, the TVS iQube has shown an impressive evolution in sales velocity. The initial phase saw the scooter take over three years to record its first one lakh unit sales. However, momentum quickly built, with the next one lakh units achieved in just 10 months. The three lakh unit wholesales milestone was crossed in April 2024, after which sales volumes surged dramatically.
The period from three lakh to seven lakh units took 17 months, while the leap from seven lakh to eight lakh units was completed in a mere three months, indicating exponential growth post-FY2024. Overall, reaching the eight lakh unit milestone took six years since the iQube's launch, with cumulative sales now exceeding 8.24 lakh units nationwide.
Five Key Factors Driving TVS iQube's Success
The TVS iQube's rapid ascent in the Indian electric scooter market can be attributed to several strategic advantages that have resonated with consumers across diverse segments.
Practical Design and Riding Comfort
The TVS iQube stands out in the EV segment by mimicking conventional petrol-powered scooters in its design philosophy. It features:
- A wide, comfortable seat suitable for two-person rides
- An expansive footboard for enhanced stability
- Ample under-seat storage offering up to 32 liters in select variants
This practical approach contrasts with many electric scooters that prioritize sporty aesthetics over utility. Additionally, the iQube's plush suspension system has earned praise from riders for its ability to handle variable road conditions with minimal discomfort.
Competitive Pricing Across Multiple Variants
TVS has implemented an aggressive pricing strategy that makes the iQube accessible to a broad spectrum of consumers. The electric scooter is available with battery pack options ranging from 2.2 kWh to 5.3 kWh, allowing TVS to cater to both budget-conscious buyers and those seeking extended range and premium features. With ex-showroom prices spanning approximately ₹94,000 to ₹1.58 lakh, this pricing flexibility has been a crucial factor in the model's widespread adoption.
Smart Features and Technological Integration
The TVS iQube is equipped with numerous advanced technology features accessible through a dedicated mobile application and the scooter's onboard TFT display. These include:
- Turn-by-turn navigation for seamless travel
- Geofencing capabilities for enhanced security
- Anti-theft alerts for vehicle protection
- Reverse mode for improved maneuverability
These smart features not only enhance the scooter's appeal but also significantly increase its practical utility for daily commuters.
Brand Reliability and Extensive Service Network
Unlike many new EV startups, the TVS iQube benefits immensely from TVS Motor Company's decades of manufacturing expertise and an extensive dealership and service network across India. This established infrastructure addresses common consumer concerns about after-sales service and support, which are often associated with electric vehicles. The trust associated with the TVS brand has played a pivotal role in convincing hesitant buyers to transition to electric mobility.
Economical Operation and Low Running Costs
Like other electric vehicles, the TVS iQube offers substantially lower operational costs compared to internal combustion engine (ICE) scooters. The minimal daily charging expenses make it an attractive long-term investment for cost-conscious consumers, with running costs being just a fraction of those for petrol-powered alternatives. This economic advantage, combined with the scooter's other benefits, creates a compelling value proposition for Indian riders.
The TVS iQube's success story demonstrates how a combination of practical design, competitive pricing, smart features, brand trust, and economic operation can create a winning formula in India's rapidly evolving electric vehicle market. As the scooter approaches the one million sales milestone, it continues to set benchmarks for the entire EV industry while accelerating India's transition toward sustainable transportation.
