This Dhanteras, Indian jewellery stores witnessed a spectacular surge in demand for precious metals as consumers across the country embraced the traditional practice of buying gold and silver on this auspicious occasion. Despite hovering near record-high price levels, the yellow metal continued to attract significant interest from buyers.
Festive Spirit Overcomes Price Barriers
Jewellers from Mumbai to Delhi and Kolkata reported robust footfall in their stores throughout the day. The age-old belief that purchasing precious metals on Dhanteras brings good luck and prosperity seemed to overpower concerns about the elevated price tags.
"We've seen customers opting for a diverse range of products," noted a prominent jeweller from Zaveri Bazaar. "While some preferred investment-worthy options like gold coins and bars, others leaned toward jewellery pieces that combine traditional craftsmanship with contemporary designs."
Silver Steals the Spotlight
Interestingly, silver emerged as a star performer this festive season. With prices being more accessible compared to gold, many middle-class families and young buyers chose silver articles and jewellery as their Dhanteras purchase.
The silver rush was particularly noticeable in smaller cities and towns, where buyers showed remarkable enthusiasm for the white metal. From decorative items to functional utensils and modern jewellery designs, silver products found takers across various consumer segments.
Organized Retailers Gain Momentum
Organized jewellery chains reported stronger-than-expected sales figures, indicating a gradual shift in consumer preference toward branded and certified jewellery. The assurance of purity and quality, coupled with attractive making charges and designs, drew many urban buyers to established retail brands.
Industry experts suggest that this year's Dhanteras sales have set a positive tone for the entire wedding season ahead. With numerous weddings scheduled in the coming months, the demand for precious metals is expected to remain strong, potentially driving further growth in the jewellery sector.
