The festival of Dhanteras transformed Bhubaneswar into a glittering hub of economic activity as precious metal sales shattered all previous records, soaring past the remarkable ₹200 crore mark. The city's jewellery markets witnessed an unprecedented rush of buyers, creating an electric atmosphere across shopping districts.
Unprecedented Footfall in Jewellery Markets
From early morning until late evening, major jewellery hubs including Unit I, Unit IV, and Old Town areas experienced massive customer turnout. Long queues and packed showrooms became the norm as families flocked to purchase gold and silver items, considering them auspicious investments during Dhanteras.
What Drove the Record-Breaking Sales?
Several factors contributed to this historic shopping spree:
- Stable gold prices hovering around ₹6,000 per gram encouraged buyers
- Positive economic sentiment following recent market developments
- Traditional belief in the auspicious nature of Dhanteras purchases
- Innovative jewellery designs and attractive discounts from retailers
Consumer Preferences and Buying Patterns
Market observers noted distinct trends in consumer behavior. While gold coins and small bars remained popular for investment purposes, there was significant demand for elaborate jewellery pieces for both personal use and gifting. Silver items, particularly utensils and decorative pieces, also saw substantial sales growth.
Retailers Celebrate Bumper Business
Jewellery store owners across the city reported their best Dhanteras sales in recent memory. Many establishments extended their operating hours and deployed additional staff to manage the overwhelming customer response. The sales momentum is expected to continue through the Diwali weekend, potentially setting new benchmarks for festive season business.
This spectacular performance not only highlights the enduring cultural significance of precious metals in Indian traditions but also signals robust consumer confidence and spending power in the current economic landscape.
