Big Billion Property Sale Returns with Massive ₹25,000 Crore Inventory
The highly anticipated third edition of the Big Billion Property Sale is scheduled for later this month, following two successful editions that collectively generated sales exceeding ₹10,000 crore. This year's event promises to be the largest yet, featuring a staggering total inventory worth ₹25,000 crore across three key locations: Gurugram, Noida, and Panipat.
Evolution into a Comprehensive Real Estate Marketplace
Organized jointly by M3M India and Smartworld Developers, the platform has transformed from a simple property sale into a large-scale, transaction-focused real estate marketplace. The event now brings together curated inventory, structured financial offerings, and comprehensive end-to-end support under a single umbrella.
This year marks a significant innovation with the introduction of an integrated Buy. Sell. Lease. Model. This new approach enables customers to sell their existing properties, upgrade to new assets, or explore leasing opportunities across multiple categories including residential, retail, and commercial properties.
Building on Previous Successes
The platform's growth trajectory has been remarkable. The inaugural edition featured ₹10,000 crore worth of inventory and achieved approximately ₹4,000 crore in sales within just three days. Building on this momentum, the second edition expanded to ₹15,000 crore in inventory and reported over ₹6,000 crore in sales, attracting more than 15,000 walk-in visitors during the event.
Previous participants benefited from attractive festival rewards including:
- International travel packages
- Premium smartphones
- Gold coins
- Bumper lucky draws featuring luxury cars
The platform has already facilitated buybacks worth ₹3,000 crore and distributed premium payouts totaling ₹800 crore to existing customers, demonstrating its value beyond simple transactions.
Expanded Scale and Premium Offerings
The third edition represents a substantial expansion, showcasing over 70 premium developments with the ₹25,000 crore inventory. Ticket sizes will range from ₹2 crore to ₹25 crore, covering diverse property types:
- Retail spaces
- Residential apartments
- Service apartments
- Residential and industrial plots
- Food courts
- Multiplex formats
- Office towers
Pre-event engagement has been exceptionally strong, with participation from over 4,200 channel partners through structured training and outreach programs, indicating robust industry interest.
Executive Perspectives on the Platform's Evolution
Robin Mangla, President of M3M India, emphasized the platform's transformative nature: "The Big Billion Property Sale was envisioned as more than a transactional event — it is a transformational platform for the real estate ecosystem. By bringing scale, transparency, and structured financial advantages together, we are enabling customers to upgrade lifestyles, optimize investments, and unlock value in their existing assets."
Mangla added: "The response to the first two editions validated the demand for such a platform. With ₹25,000 crore worth of inventory, dual-city presence, and the addition of Buy–Sell–Lease opportunities, this edition marks the evolution of the Big Billion Property Sale into India’s most powerful real estate marketplace."
Ashish Jerath, President of Sales and Marketing at Smartworld Developers, highlighted the expanded scale: "This edition has been planned at a significantly larger scale with three times the projects, momentum and reach, creating unmatched opportunities for end users and investors alike. With this we are enabling confident and informed decisions. It’s what we call the Diwali of the Real Estate market."
Jerath noted: "The strong response during our pre-event partner engagement highlights the growing appetite for premium real estate opportunities."
Enhanced Customer Value Proposition
The platform offers substantial benefits for existing property owners, who can explore opportunities to sell their assets at premiums of up to 60%, subject to market conditions and due diligence processes. For new purchases, structured payment plans starting at just 20% will be available, along with additional incentives including early-payment benefits during the event.
This edition represents a significant shift in positioning, moving beyond traditional property exhibitions to create a more integrated real estate ecosystem. Designed to be three times larger in scale than previous editions, the event aims to provide a seamless experience for customers looking to sell, upgrade, or invest through a single interface.
The platform is increasingly positioned as a strategic wealth transition opportunity, enabling both investors and end users to rebalance their portfolios and optimize asset allocation in a structured, transparent environment.
