In a significant move to secure its unique identity and expand its global footprint, the famed pomegranates from Andhra Pradesh's Anantapur district have officially entered the race to obtain a Geographical Indication (GI) tag. This development comes on the heels of Solapur pomegranates receiving their own GI recognition, highlighting a growing trend of Indian agricultural products seeking legal protection for their distinctive qualities.
The Application and Its Proponents
The intellectual property facilitation centre at the Madanapalle Institute of Technology and Science (MITS) has taken a pivotal role in this endeavour. Located in Madanapalle, the deemed university's centre prepared and submitted the necessary application to secure the GI tag for Anantapur pomegranates. The formal application was filed by the Anantapur Pomegranate Growers and Producers Association at the Geographical Indications Registry, IPR Office, in Chennai.
Dr C Yuvaraj, the Vice Chancellor of MITS, elaborated on the unique characteristics that set the Anantapur variety apart. He highlighted that these pomegranates are celebrated for their deep red arils, exceptionally high juice content, and a perfect balance of sweetness with a mild tartness. Furthermore, the fruit boasts of soft seeds and an extended shelf life, making it highly desirable for both domestic and international trade.
The Root of Uniqueness: Anantapur's Terroir
Dr Yuvaraj emphasised that these superior attributes are not accidental but are intrinsically linked to the unique agro-climatic conditions of the Anantapur region. The specific soil composition, temperature patterns, and traditional farming practices of the area collectively contribute to the fruit's signature taste, texture, and appearance. The GI tag would legally acknowledge this link between the product and its place of origin, preventing unauthorised use of the name and protecting the interests of local farmers.
Market Ambitions and Future Prospects
The primary objective behind seeking the GI tag extends beyond mere recognition. Stakeholders aim to significantly boost the reputation of Anantapur pomegranates on the world stage. A GI tag serves as a mark of authenticity and quality, which can command premium prices and build consumer trust. This legal shield is expected to create wider access to lucrative international markets, specifically targeting exports to countries like the USA and Australia.
Success in obtaining the GI tag would empower local growers, ensure better economic returns, and put Anantapur firmly on the global map for premium agricultural produce. It represents a strategic step towards sustainable rural development and brand building for Indian horticulture.
