Toffee has become the talk of the town after Prime Minister Narendra Modi gifted Melody toffees to his Italian counterpart Giorgia Meloni during his visit to Italy. The gesture has brought fresh attention to India's toffee sector, with Commerce and Industry Minister Piyush Goyal highlighting on Wednesday that the country's toffee exports have climbed 166 per cent over the past 12 years, according to PTI.
Exports Growth Data
India's toffee exports have risen 166 per cent over the last 12 years, reaching Rs 132 crore in 2025-26 from Rs 49.68 crore in 2013-14, Commerce and Industry Minister Piyush Goyal said on Wednesday, as reported by PTI. The data emerged amid renewed social media attention around Melody toffees after Italian Prime Minister Giorgia Meloni thanked Prime Minister Narendra Modi for gifting her the popular candy during his Italy visit.
Social Media Buzz
"India's TOFFEE TALE would surely be melody to the ears! Exports have grown nearly 166% since 2013-14," Goyal said in a social media post. The development came after Meloni shared a video on social media in which she thanked PM Modi for the gift. "Prime Minister Modi brought as a gift, a very, very good toffee -- Melody," Meloni said in the video.
Bilateral Ties and Viral Hashtag
PM Modi is visiting Italy at the invitation of Meloni as the two countries seek to further strengthen bilateral cooperation in areas including trade, defence, clean energy and technology. The exchange also revived the widely used "Melodi" hashtag, a blend of Modi and Meloni's names that first gained attention during COP28 in Dubai in 2023. The phrase later became a viral social media trend following the warm public interactions between the two leaders at several global events.
Ready to Make a Smarter Property Decision? Build Your Legacy with TOI Homes. About the Author: TOI Business Desk - The TOI Business Desk is a vigilant and dedicated team of journalists committed to delivering the latest and most relevant business news from around the world to readers of The Times of India. The primary focus of the TOI Business Desk is to keep a watchful eye on the global business landscape, covering a wide spectrum of industries, markets, economic trends, in-depth analysis, exclusive reports and breaking stories that impact businesses and economies. With a mission to provide valuable insights and updates, the desk ensures that TOI readers are well-informed about the ever-changing and dynamic world of commerce and can navigate the complexities of the business world.
