The vibrant annual Sisir Saras fair kicked off in Bhubaneswar on Friday, marking a significant celebration of Odisha's rural craftsmanship and indigenous heritage. The event was formally inaugurated by Gokulananda Mallick, the state's Minister for Fisheries and Livestock Development.
A Marketplace Celebrating Rural Self-Reliance
Organised by the Odisha Rural Development and Marketing Society (ORMAS) under the panchayati raj and drinking water department, the fair is much more than a typical commercial event. In his inaugural address, Minister Gokulananda Mallick emphasized that Sisir Saras represents a powerful celebration of Odisha's rural self-reliance, indigenous identity, and rich cultural heritage. He stated that the fair embodies the national spirit of ‘Vocal for Local’.
The minister highlighted the platform's key role in promoting Geographical Indication (GI)-tagged and indigenous products at a national level. This includes renowned offerings such as Sambalpuri and Subarnapur handlooms, the unique Kalajeera rice from Koraput, and various nutritious millet-based products from Sundargarh.
Grand Scale and Wide Participation
This year's edition of the fair is a massive gathering of talent from across the country. A total of 340 stalls have been set up, which include 35 dedicated food stalls offering local delicacies. Artisans, self-help groups, and producers from 30 districts within Odisha and 20 other Indian states are participating, showcasing a diverse array of handicrafts, handloom textiles, and indigenous products.
Economic Impact and Expectations
The fair is a crucial economic driver for rural communities. ORMAS expects the event to generate business worth at least Rs 30 crore for the participating rural artisans and producers. This substantial target underscores the fair's importance as a vital marketplace that connects skilled rural entrepreneurs with a wide customer base, providing them with sustainable livelihood opportunities and boosting the local economy.
The Sisir Saras fair stands as a testament to the state's commitment to empowering its rural economy and preserving its unique cultural legacy through commerce and celebration.
