A novel suggestion by entrepreneur Shubham Gune has ignited a fiery discussion on professional social media about unconventional methods to secure a job in India's intensely competitive market. The core idea? Bypass digital clutter by using hyperlocal quick-commerce platform Blinkit to hand-deliver a physical job application directly to a company's office.
The "Blinkit Trick" for Job Seekers
In a detailed LinkedIn post, Shubham Gune outlined his strategy, which he termed a simple "Blinkit trick" to capture a recruiter's attention. The process involves several clear steps. First, a candidate must shortlist their target company. Next, they should identify the relevant hiring manager on LinkedIn. After finding the company's official office address, the final move is to use the Blinkit app. Through it, one can order printouts of their resume, cover letter, and portfolio, all addressed directly to the hiring manager for swift delivery to the office doorstep.
"When hundreds of candidates flood inboxes, here’s how you cut through," Gune wrote. He passionately argued that in an era saturated with emails and automated applicant tracking systems (ATS), a tangible application can create a powerful impression. "Everyone else is just digital noise. You’re the physical proof," he added, emphasizing that a physical item is often more memorable than yet another digital submission.
He also included a humorous disclaimer, noting that this approach obviously wouldn't work for companies operating on a fully remote or work-from-home model.
Mixed Reactions from LinkedIn Professionals
The post rapidly gained traction, attracting praise, skepticism, and nuanced analysis from professionals across various industries. Many users celebrated the idea as a breath of fresh air and a display of ingenious creativity, especially useful in fields with fierce competition for roles. One commenter observed that Blinkit-style instant print-and-deliver services could potentially disrupt traditional local courier and intra-city parcel markets due to their speed and convenience, though they might lack a sense of formality for certain official communications.
However, a significant number of users advised caution. One pointed out that while such a bold move might be appreciated in smaller startups or founder-led teams, larger, established corporations often have strict, standardized hiring protocols. "The differentiator isn’t the medium — it’s clarity of intent, relevance, and respect for the process," the user commented, highlighting the importance of following official channels.
The Core Debate: Gimmick or Genuine Effort?
A reflective comment added depth to the conversation, suggesting that the real value of such an act is not the printed paper itself, but the signal it sends about the candidate's initiative and seriousness. "A memorable entry point can earn attention, but it can’t compensate for unclear thinking or shallow work," the user stated, concluding that hiring decisions ultimately reward clarity, relevance, and sound judgment above all.
This sentiment was echoed by several others who agreed that unconventional outreach strategies are most effective when they are deeply thoughtful, highly personalized, and when the substance of the message carries more weight than the novelty of the delivery medium. As the post continues to circulate online, it has clearly resonated with a wide audience, reopening perennial debates about how far creativity should go in a job search, and whether standing out is more about being visibly different or being remembered for the right, substantive reasons.
The discussion underscores a larger tension in modern recruitment between the desire for innovative self-marketing and the practical constraints of corporate hiring processes. It also showcases how everyday consumer tech platforms like Blinkit are being repurposed for professional needs, blurring the lines between personal convenience and career strategy.
