In a groundbreaking move that promises to reshape the landscape of creative education in India, the Indian Institute of Management Calcutta (IIM-C) and Satyajit Ray Film and Television Institute (SRFTI) have entered into a strategic partnership through a Memorandum of Understanding signed on Wednesday.
Bridging Business Acumen and Creative Vision
This pioneering collaboration brings together two of Kolkata's most prestigious institutions to create a unique ecosystem where management education meets cinematic artistry. The partnership aims to develop interdisciplinary programs that combine IIM-C's business expertise with SRFTI's creative excellence.
The alliance will focus on several key areas:
- Joint certificate programs blending management principles with film studies
- Faculty exchange programs to enhance cross-disciplinary learning
- Research collaborations exploring the business aspects of creative industries
- Workshops and seminars featuring industry experts from both domains
Creating New Career Pathways
This innovative partnership addresses the growing need for professionals who understand both the creative and business dimensions of the entertainment industry. Students will gain unprecedented opportunities to develop skills that span artistic creation and commercial management.
"This collaboration represents a significant step toward breaking down traditional barriers between management education and creative arts," said the institutions in a joint statement. "We're creating a new generation of leaders who can navigate both the boardroom and the creative studio with equal confidence."
Strategic Benefits for Students and Industry
The partnership is expected to yield multiple benefits:
- Enhanced employability for graduates with cross-functional expertise
- Innovative research in media management and creative entrepreneurship
- Industry-relevant curriculum development
- Networking opportunities across business and creative sectors
This strategic alliance positions Kolkata as a hub for innovative education models that bridge the gap between traditional academic disciplines, creating new possibilities for students and professionals in the rapidly evolving creative economy.
